International Brand/Product Manager, Impossible Foods
$122-203.5k
+ Equity
Plant-based meat, dairy and fish products
Job no longer available
Plant-based meat, dairy and fish products
501-1000 employees
Job no longer available
$122-203.5k
+ Equity
501-1000 employees
Company mission
Impossible Food's mission is to make the global food system truly sustainable by making meat, fish and dairy products from plants.
Role
Who you are
- Minimum of a Bachelor’s degree from a four-year college or university, or equivalent experience
- 5+ years of Brand / Product Management experience at a CPG company
- Proven track record of overseeing products / product portfolios for a brand, both growing core portfolio and developing new innovation platforms across international markets
- Depth and breadth of knowledge of product commercialization - You’ve written PRDs, championed products through NPI stagegates, and worked with sales / marketings on launch plans
- Strong ability to interpret data + consumer insights to inform product development/commercialization
- Strong analytical acumen -- you don’t shy away from digging into data in Excel/Google Sheets in order to inform strategic decisions
- Strong presentation skills -- you’re comfortable making a presentation in Google Slides or Keynote, then sharing with project stakeholders
- Experience working with and managing external partners, including distributors, co-manufacturing partners, research agencies, etc
- Excellent writing skills; you can adapt to write both business and creative documents
- Able to collaborate with multiple business owners and external partners
- Ability to manage budgets, timelines and scopes of work
- Strong preference for experience at a global FMCG / food company and/or disruptor startup, specifically launching new products
- The ideal candidate is a strategic thinker that is willing to roll up their sleeves and dig into the details on everything from business cases to product artwork changes
Desirable
- Experience working at a global brand, specifically working across multiple countries and/or on an international business unit
- Experience working with both R&D / science teams, as well as commercial teams (distributors, co-manufacturers, etc)
- Willingness to travel as needed for team offsites and partner business meetings
What the job involves
- The International Brand / Product Manager will work across multiple disciplines in the company to facilitate the launch of new products in APAC and EMEA, ensuring seamless cross-functional management among several departments including sales, marketing/creative, comms, legal / regulatory, supply, R&D, and operations
- The International Brand / Product Manager is primarily responsible for developing a product portfolio that drives growth for the Impossible™ brand across the world
- This role will oversee the development, commercialization, and go-to-market planning for the international product portfolio in both APAC and EMEA. This means working to grow the core product portfolio, while also leading innovation with new platforms
- This role will report directly to the Director of Int’l Brand Management & Marketing and will work tirelessly to shape the future of international products at Impossible
- Manage the international product commercialization process from concept to execution, from writing the PRD to championing products through NPI stage-gates to working with co-manufacturing partners
- Lead the product roadmapping process for our international markets in APAC and EMEA, taking point on the business case and getting buy-in and alignment from all supply + demand disciplines
- Serve as the single source of truth on Int’l product portfolio development, providing the key information relating to product commercialization specs, timelines, etc for all team members
- Own the NPD process and business case development for new international products, leading the DVP mapping and prospective P&L for new products as you vet routes to market
- Oversee the intersection of product / brand management, leading process on product messaging, claims, and packaging / artwork development
- Triage product commercialization issues that arise, including artwork updates, stickering / labeling, research implications, nutrition requirements and regulatory challenges
- Manage cross-functional product launch teams to ensure open communication and coordination with sales, marketing, comms, finance, legal / regulatory, supply, nutrition, R&D, and operations
- Partner with consumer insights and quality to identify key areas to improve products. Lead the feedback throughout the product improvement process, and analyze the product improvement impacts
- Design and lead quarterly competitive knowledge share forums around key products and technology, helping the team to stay up to date on emerging trends
- Oversee total international product portfolio, including intersection of SKUs in various markets to optimize production efficiency and ensure consistent processes across the entire portfolio
Our take
As the world becomes more aware of the environmental impact of meat consumption, more and more people are exploring plant-based alternatives to animal products. There are currently around 90 million vegans globally, making up 1 percent of the population, and it's predicted to increase to one in 10 people over the next decade.
Impossible Foods is one company that has established itself as a major player in the alternative meat market, offering soy-based products that look and cook like meat, including burgers, sausages, and mince. The company offers its products to consumers around the world both online and via grocery stores. It has also broken into the B2B market, supplying the likes of Burger King, Red Robin, and White Castle with their vegetarian alternatives.
Impossible Foods has experienced difficulties recently as sales in the plant-based meat category have plummeted in 2022 and 2023, owing to persistently high costs and potential health concerns regarding the ingredients used. However the company is fighting back with an aggressive marketing campaign to help make the brand a household name. As the number of people switching to a vegan diet is only increasing, the company hopes to weather the temporary difficulties and position itself as the leader in a category that is still only in its earliest days.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Nov 2021
$500m
LATE VC
Aug 2020
$209.6m
SERIES G
Total funding: $1.9bn
Company benefits
- Paid mission days: Get paid to spend two days a year reconnecting with our mission! Spend it in nature or team up with colleagues to serve local communities and contribute to the greater good
- Generous time off policy: We offer 4 weeks paid time off, 10 paid holidays, and 2 floating holidays, so you’ll be able to take the time you need to relax and recharge
- Health and wellness: To keep your body and mind healthy, we offer premium medical coverage, emotional support resources, and access to a fitness center at our Redwood City Headquarters
- Generous equity package: We offer meaningful ownership in our company so all employees can share in Impossible Foods’ success
- Financial security: To help you feel financially supported, no matter what the future holds, we offer 401k plans, life insurance, and disability insurance
- Commuter benefits: Save hundreds per year on commuter fees
- Work from home opportunities
- Health insurance
Company HQ
Redwood City, CA
Leadership
Peter McGuinness
(CEO)Former President and COO of Chobani for 9 years, before becoming CEO of Impossible Foods in 2022.
Salary benchmarks
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