Senior AEO Strategist, Amplify
Contractor, Part-Time
The hourly rate range for this role is $85.00-$100.00
K-12 curriculum & assessment publisher
Be an early applicant
K-12 curriculum & assessment publisher
1001+ employees
Be an early applicant
The hourly rate range for this role is $85.00-$100.00
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- 12+ years of marketing experience with progression to senior manager level
- Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
- Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
- Strong project management skills with experience leading cross-functional initiatives
- Experience managing agency relationships and vendor selection processes
- Excellent communication and stakeholder management abilities
- Data-driven approach with strong analytical skills
Desirable
- Background in content marketing and authoritative content creation
- Knowledge of LLM-friendly formatting techniques and conversational AI optimization
- Experience with AI-powered search analytics and performance measurement
- Previous contractor/consultant experience in digital marketing
- Understanding of featured snippets, knowledge panels, and AI-generated search results
What the job involves
- Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) strategy and serve as a key liaison between departments
- This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems
- With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
- Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions
- Provide strategic recommendations on LLM-friendly content formatting and structured data implementation
- In coordination with Project Management, lead end-to-end project management for AEO content optimization initiatives
- Create project timelines, milestones, and deliverables for content restructuring
- Coordinate resources across multiple teams and stakeholders
- Track progress and provide regular updates to leadership
- Identify, evaluate, and recommend an AEO specialists or digital marketing agency
- Lead agency selection process including RFP development and vendor presentations
- Onboard and manage agency relationships focused on AI-optimization expertise
- Ensure agency deliverables meet quality standards and align with AEO best practices
- With internal teams, guide implementation of clear headings, structured data, and authoritative content formats
- Ensure content directly answers user questions in AI-friendly formats
- Monitor performance in featured snippets and AI-generated responses
- Collaborate on technical implementations that enhance AI discoverability
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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