Social Marketing Manager, Bombas
$110-125k
+ Equity
3+ days a week in office
Comfort-focused apparel brand & clothing donation
Open for applications
Comfort-focused apparel brand & clothing donation
201-500 employees
Open for applications
$110-125k
+ Equity
3+ days a week in office
201-500 employees
Company mission
Bomba's mission since day one has been to help those experiencing homelessness. That’s why for every item purchased, it donates an item of clothing.
Role
Who you are
- Analytical rigor, with comfort working in Looker and excel, analyzing large datasets, and translating numbers into actionable insights
- A 'create vs. find winners' mentality. You rigorously triangulate platform metrics with internal incrementality data to prove real business value, and you try multiple angles on selling products
- Experience acting as the testing engine for high-velocity creative. You excel at taking a high volume of assets from an internal 'Content Supply Chain,' rapidly testing them, and pinpointing winners
- A genuine enthusiasm for the craft of media buying. You possess a deep 'joy and curiosity' for what's possible on platforms, getting excited by reading the daily data and testing new hypotheses
- A proactive, inquisitive mindset. You are the type of media buyer who wants to know exactly what tools we use, what experiments we are running, and how we are building our growth engine
- Flexible work schedule based on channel optimization needs (e.g. comfortable with weekend platform management based on performance)
- Experience with feed management, especially Feedonomics is a plus
- 4-7+ years of experience in performance marketing and media buying, specifically managing Paid Social budgets of $30mm+
- Proven track record of managing and scaling sizable monthly budgets in alignment with CPA and ROAS targets
What the job involves
- We’re looking for a strategic, performance-driven Marketing Manager to lead day-to-day management across our Social platforms
- Reporting directly into the Director of Acquisition, this role is for someone who sees paid media as a dynamic growth engine and thrives on owning channel performance and optimization end-to-end
- You will own the day-to-day tactical optimization of channels like Meta and Applovin, collaborating with our Manager of Search and Senior Manager of Offline to hit specific revenue and margin goals
- To effectively manage your platform(s), you’ll triangulate performance data across internal systems to validate incrementality, pressure-test results, and uncover growth opportunities others miss
- This role sits at the intersection of media, analytics, and creative strategy
- You’ll partner closely with our internal Content and Site Merchandising teams to develop channel-specific creative and landing page POVs that drive measurable performance improvements
- If you’re deeply analytical, relentlessly curious, and energized by turning data into growth — we’d love to meet you
- Channel Strategy & Performance:
- Own end-to-end strategy for Paid Social across our product categories (Sock, Footwear, Intimates, and T’s)
- Execute daily, tactical platform optimizations. You will actively manage campaigns/ad sets, pacing, and budget allocations to ensure we never miss a beat on performance
- Identify opportunities for incremental growth across campaigns
- Continuously test audiences, bidding strategies, creative formats, landing pages, and campaign structures
- Partner closely with the Search Manager and Offline team on overarching channel strategy, pacing, and performance
- Data Validation & Incrementality:
- Demonstrate a strong data propensity, cross-referencing platform-reported metrics with internal data to validate incrementality and aggressively scale what works
- Identify discrepancies and/or trends between platform reporting and internal data and proactively adjust strategy
- Partner with Analytics to evaluate incrementally and pressure-test performance
- Analyze customer cohort performance and CAC:LTV ratio to assess impact
- Testing & Optimization:
- Develop and maintain structured testing roadmaps across channels while executing clear A/B tests within the platforms. Leverage performance insights to iterate quickly, rigorously documenting what works to build a playbook of 'hyperefficient products' and scale creative winners.Stay ahead of platform changes, new features, and emerging technologies and opportunities
- Champion a culture of experimentation and continuous improvement
- Cross-functional Collaboration:
- Partner directly with the Sr. Manager of Growth Content (our internal 'Content Supply Chain') to rapidly ingest, test, and scale assets. You will translate platform performance back into actionable feedback to fuel the next batch of creative/copy, reflecting a strong POV on what works on each platform and why
- Partner with the merchandising and planning teams on product support based on company priorities, channel performance, and seasonal stories
- Work with the site merchandising and digital product teams on landing page and/or site testing strategies to amplify channel performance
Our take
Bombas is a direct-to-consumer apparel brand with a social mission. For every item sold, it donates another to a homeless shelter or service in NYC and beyond. The founders discovered that socks were the most requested item at homeless shelters, and it became the original inspiration for the business. To date, the company has donated over 50 million items to various charities.
This philanthropic angle gives Bombas the edge in a crowded clothing market, as consumers hunt for mission-driven products, a trend that is already well in motion. Bombas received B Corporation certification for its commitment to helping those in need, the way it treats employees, volunteer work it undertakes, and how it makes decisions as a company.
While Bombas originally became known as a sock brand, it has since expanded into several new categories, and now offers socks, underwear, T-shirts and slippers. The company generates over $100 million in revenue, capitalizing on direct-to-consumer trends that have seen other mission-led apparel brands like Toms and Warby Parker reach unicorn status in recent years.
Bombas is now expanding to new markets and launched in the UK in 2021. It kicked off its launch by collaborating with St. Mungo’s, a non-profit that helps people without housing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2021
$150m
LATE VC
Dec 2015
$3m
SERIES A
Total funding: $153.2m
Company benefits
- 100% Employer-Paid Healthcare
- Annual Bonus
- 401K Matching
- Unlimited Vacation
- Hive Hangouts
- Health & Wellness Reimbursement
- Educational Assistance
- Company Retreats
- Community Events
- Company Equity
- Dog-Friendly Office
- Pre-Tax Commuter Benefits
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Heath
(Co-Founder & CEO)Worked for over 4 years at UrbanDaddy, as Director of Business Development/Membership Opportunities Group. At VIBE for over 2 years, leaving as Automotive Editor. VP and Co-Founder of Regalis Foods. President and Founder of Talking Owls.
Randy Goldberg
(Co-Founder & Chief Brand Officer)Worked at UrbanDaddy for 7 years, progressing to Editorial and Creative Director. Freelance Brand Consultant for 9 years.
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