Vice President of Growth Marketing, LegalZoom
$192-384k
+ annual bonus, incentive bonus and/or restricted stock units
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$192-384k
+ annual bonus, incentive bonus and/or restricted stock units
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 10+ years of media planning/buying, and integrated marketing experiences, with a blend of traditional consumer products and direct-to-consumer brands and experiences across omni-channel approaches including digital media, search, tv
- Strong track record of overseeing and managing 9-figure paid media budgets utilizing an omni-channel approach to marketing efforts
- Proven strategic and creative thinker, with strong business acumen, that can inspire, generate and execute on innovative ideas to maximize business performance
- Significant experience working across end to end consumer experiences and full funnel marketing efforts in a data-driven, highly agile and fast-moving environment
- Proven experience growing brand awareness, consumer affinity, revenue and profit for a consumer-facing brand in the direct-to-consumer / technology space
- Strong understanding of data and insights to develop, measure and act on business and product KPIs through a blend of analytical, critical, creative thinking
- Experience working with innovative tools and solutions in the channel marketing space in order to drive better optimization and efficiencies across media channels
- Knowledge of working with media mix models and modeling partners to continue to innovate omni-channel media planning / buying efforts and optimizing accordingly
- Experience overseeing and managing external media planning and buying agencies, search agencies and other partners in the channel marketing space
- Leadership experience including the ability to build and grow a team and to collaborate and influence teams to drive positive business performance and results
- Strong motivation, presentation and communications skills including experience working closely with senior leadership (c-suite) and speaking at industry events
- Consumer facing, technology-driven DIY products and services experience a plus
- Bachelor’s degree required; MBA a plus
- The ability to oversee and execute integrated marketing plans and omni-channel approaches to acquisition and engagement of customers is a must
What the job involves
- We are looking for a Vice President of Growth to join the Marketing organization
- This leader will report to the Chief Marketing Officer and be responsible for overseeing the company’s media strategy, planning, buying, budgets, and execution efforts across all of our media channels including search (SEM, SEO, content, editorial), video, digital, social, audio, and television (linear and OTT)
- These efforts will be driven by a data-driven leader with a strong business acumen and an understanding of consumer behavior,consumption trends, media channel trends and insights, innovative content delivery mechanisms in the programmatic and performance marketing space, and a strong understanding of search across SEM, SEO, content and editorial efforts
- The role will work with senior leadership to align digital media and paid acquisition efforts with company priorities and then work across the marketing organization to make sure the right creative assets and messages are placed on the right channels to drive customer acquisition, engagement and re-targeting efforts
- This role will work closely with our data and analytics teams, to optimize our media buys, performance, and budgets to meet our financial and business objectives
- As a Vice President, you will be on the marketing leadership team, and will be a senior leader in the company, responsible for helping to lead teams, foster talent, develop a high performing culture, and role model the values and principles of the organization
- Partner with the Chief Marketing Officer and other senior leaders to align responsibilities and objectives with overall company strategies and priorities
- Provide ongoing strategic recommendations for optimal campaigns, spend levels and KPI goals for an annual 9-figure paid media budgetContinually monitor macro trends impacting customer behavior, cross-platform and channel consumption trends, as well as search and digital marketing innovations
- Collaborate with various teams across the company to ensure brand communication goals inform a consistent end to end customer experience
- Lead and inspire a team to develop, manage and execute omni-channel media planning, audience targeting, and placement executions focusing on customer acquisition, engagement and re-targeting efforts through optimized efficiency
- Provide ongoing strategic recommendations on customer acquisition, engagement and re-targeting across traditional and emerging media channels including TV/Video, Radio/Audio, Digital, and Social communities
- Lead a team responsible for day-to-day management and execution of paid search, programmatic digital campaigns maintained internally, or thru agencies/vendors
- Translate strategic initiatives into a game plan for rapid execution of flexible media campaigns that are able to be adjusted and optimized in real time to align with goals
- Develop near and long-term media strategies, roadmaps, and oversee day-to-day tactics that increase revenue, site traffic, conversion, margins, and ROAS
- Oversee relationships with search and media agency/vendors to ensure business goals and needs translate to the right go-to-market cross-channel approach
- Utilize outputs from attribution modeling and internal sources to drive data informed reporting and decisions for channel marketing budgeting and forecasting
- Manage coordination of channel branded content, sponsorship, integration efforts
- Research and test emerging technologies and platforms for audience and behavioral targeting and buying
- Provide POV on MarTech tools and platforms to drive performance and optimization
- Manage contractual negotiations and obligations to ensure partnerships are in line with company strategic goals and best interests
- Spearhead continual reporting of key channel KPIs to C-Team, providing data-driven insights to inform recommended actions
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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