Senior Marketing Specialist, Expedia Group

Vacation Rentals

$74-115.5k

Salary dependent on location. Chicago employees in this role have the potential to increase their pay up to $118,500.00. Austin employees in this role have the potential to increase their pay up to $132,000.00.

Senior level

Austin

Chicago

More information about location

Online travel shopping company

Open for applications

Online travel shopping company

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Open for applications

$74-115.5k

Senior level

Austin

Chicago

More information about location

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Company mission

Expedia's mission is to power global travel for everyone, everywhere.

Job

Company

Role

Who you are

5+ years in marketing, preferably in marketing automation and campaign management
Consistent track record of working in a results-driven environment accountable to meet growth targets
Experienced in using data and experimentation to address business needs with an understanding of marketing lifecycle management
Excellent written and verbal communication skills, with the ability to clearly articulate ideas and results to diverse audiences
Self-motivated individual who thrives in a complex organization, identifies opportunities, acts decisively, and adapts to evolving market and organizational requirements

What the job involves

Our Travel Partnerships and Media division helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions
The Senior Marketing Specialist, VR role sits on the Supply Marketing – Vacation Rentals team in the Travel Partnerships and Media division of Expedia Group
This team acquires new vacation rental listings and coaches them to improve listing presentation and performance
In this role, your expertise and passion for innovative and impactful marketing campaigns, will improve the experience of millions of travelers and travel partners each year
Develop, implement, and manage integrated marketing campaigns focused on VR partners who list on Expedia.com
Test and iterate on creative assets and messaging to maximize effectiveness
Create segment-specific strategies with supporting creative briefs, analytics requests, operations briefs, asset specs, and readouts
Understand performance data and key performance indicators (KPIs) to optimize campaigns in real-time (e.g., ROI, conversion rates, engagement)
Collaborate with cross-functional teams to align campaign objectives with business goals and execute campaign strategies

Our take

Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.

Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.

What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

9% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Leisure Travel Reimbursement
Travel Discounts
Family & Friends Discount
Employee Assistance Program
Wellness Reimbursement
Global Service Awards
Business Travel Medical Insurance
Matching Gifts
Expert Medical Opinion
New Parent Benefit
Employee Stock Purchase Plan
401K Plan
Health Insurance
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Health Savings Account (HSA)
Life Insurance

Company values

Force Simplicity
Include Consciously
Trust Each Other
Go Get What's Next
Choose Fearlessly

Company HQ

Interbay, Seattle, WA

Articles

Expedia Business Services’ New Top Boss to Pull Levers for Long-Term Growth

Expedia Group launches hospitality education academy

Expedia Group revamps marketplace, tech platform as part of new strategy

EXPEDIA NAMES ARIANE GORIN AS NEW CEO

Gorin to replace Kern as Expedia Group CEO on 13 May

Expedia Group Reports Fourth Quarter and Full Year 2023 Results

Leadership

Peter M. Kern

(CEO, not founder)

Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.

People progressing

Robin

Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.

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