Director of Website Strategy and UX, Palo Alto Networks
$224-318k
More information about location
Leading cybersecurity protections and software platform
Be an early applicant
Leading cybersecurity protections and software platform
1001+ employees
Be an early applicant
$224-318k
More information about location
1001+ employees
Company mission
To be the cybersecurity partner of choice, protecting our digital way of life.
Role
Who you are
- 12+ Years of proven track record in Web Strategy, Digital Marketing, or UX Design, specifically within a B2B Enterprise SaaS environment
- Deep understanding of user-centered design principles, wireframing, and prototyping tools (e.g., Figma, Adobe XD)
- Strong understanding of CMS platforms (AEM, Contentful, or WordPress), HTML/CSS, and how the 'web stack' integrates with Marketing Automation (Marketo) and CRM (Salesforce)
- Expert-level ability to interpret web analytics and translate data into actionable design or content changes
- Ability to bridge the gap between creative/brand teams and technical developers/IT
- Experience running agile web development cycles and managing complex, multi-stakeholder website migrations or redesigns
Desirable
- Know what experiences will work for large B2B as well as small PLG motions
What the job involves
- The Director of Web Strategy and UX will be responsible for transforming our global web presence from a collection of pages into a high-performing, user-centric growth engine. You will own the information gateway to Palo Alto Networks
- You will sit at the intersection of brand storytelling, technical SEO, and conversion rate optimization. Your goal is to create a seamless, intuitive, and accessible digital experience that guides prospects through the buyer’s journey while maintaining enterprise-grade stability and brand consistency
- You will obsess about every word, every design, every image on the website as well as assure the architecture that powers it is state of the art
- Define and execute the long-term vision for the global corporate website, aligning digital experiences with overall business objectives and GTM strategies
- Own the end-to-end user journey, conducting user research, heat mapping, and usability testing to identify friction points and implement intuitive navigation and UI patterns
- Lead a rigorous A/B testing and experimentation framework to optimize high-value pages (Home, solutions, Demo) for lead generation and pipeline impact
- Own consolidation strategy for subdomains and PANW websites that do not currently live under .com
- Own complete website “clean up” strategy to deprecated pages with competing content, have low visit rates and/ or outdated; consolidate product and solutions
- Modernize the site’s structure to ensure content discoverability and a logical flow for various personas (from C-suite to technical practitioners)
- Implement dynamic content and 'segment-aware' experiences using our MarTech stack
- Stitch the website journey to the campaign strategy and optimize quality website traffic, interactions and conversions
- Establish web standards, components, and design systems that allow regional teams to scale while maintaining global brand integrity
- Collaborate with Content and SEO teams to ensure the site is technically sound, mobile-first, and optimized for organic growth, and configure content to dominant GEO referencing
- Monitor and improve core web vitals (load speeds, responsiveness) and system uptime, ensuring a premium experience regardless of geography
- Oversee relationships with external web development agencies, UX designers, and platform vendors (CMS, hosting, and analytics)
- Implement AI agents to drive user interaction and collect lead data seamlessly
- Define and monitor key website KPIs (conversion rates, bounce rates, time-on-site) and report insights to the executive leadership team
- Use Adobe Analytics or Google Analytics 4 to identify trends and pivot strategies based on real-time user behavior
- Develop a modular library of reusable components and UI patterns to ensure brand consistency and allow for rapid deployment
- Prioritize WCAG compliance (Web Content Accessibility Guidelines) to ensure the site is usable for everyone
- Design with a 'smallest-screen-first' mentality to ensure performance and legibility are never sacrificed on mobile devices
Our take
With cyber threats evolving at lightening speed, businesses need robust solutions to protect their data and infrastructure. And the global cybersecurity market is projected to grow significantly, driven by increasing cyberattacks and the adoption of digital transformation initiatives. Because of this, companies are seeking security platforms that can address these challenges efficiently.
That's where Palo Alto Networks steps in, a frontrunner in the cybersecurity arena. It offers a suite of AI-powered security solutions designed to safeguard enterprises across various sectors. Its platforms, such as Cortex XSIAM and Prisma AIRS, integrate advanced threat detection, zero trust architecture, and real-time response capabilities so organizations are ready to manage and mitigate risks.
Its leadership is evident too, with impressive growth and strategic partnerships. Recently the company surpassed $1.5M in sales through the Google Cloud Marketplace, highlighting the demand for its innovative security solutions. Additionally, a collaboration with AT&T aims to enhance cybersecurity offerings, further solidifying its position in the market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$34m
SERIES A
May 2022
$11m
SEED
Total funding: $45m
Company benefits
- Healthcare: We value your health and provide options so you can choose what best supports your lifestyle and personal health goals. Various nationwide plans — including Blue Shield of California, Kaiser Permanente, Delta Dental, VSP, and more — are available to you and your family. Our providers offer the flexibility you want and the coverage you need
- Wellness: With a large on-site gym and daily, instructor-led exercise classes at HQ in Santa Clara, Palo Alto Networks actively supports employee fitness. Our juice bar, Gym & Juice, features fresh juice blends, a quick and nutritious option pre- or post-workout. And our ongoing wellness speaker series highlights the latest trends in health and wellness
- Development: Professional development is serious business at Palo Alto Networks, where the Talent Development team offers 25+ courses to help employees boost their careers and develop leadership capability
- Financial: Most roles are eligible for equity grants, and we now offer new hires a quarterly vesting schedule right away. We want you to be fairly compensated and rewarded as soon as you make an impact – on our team, that happens immediately! And because we consider every employee a stakeholder in our long-term success, we offer an Employee Stock Purchase Plan (ESPP) with a 24-month lookback. From life insurance to health savings accounts, we provide ways to help you protect and grow your wealth. Palo Alto Networks offers both traditional and Roth 401(k) options, along with a company match of 50% to a max annual amount of $1,000
- Time Off: In addition to paid corporate holidays, Flexible Time Off programs empower our employees to balance their work schedules with personal time off. We offer 12 weeks of full pay for medical leave and 6 weeks of full pay for parental leave. As a company with strong ties to the military and veterans, we also offer 26 weeks of full pay for military leave
- Perks: Our corporate discount program provides employees with significant discounts on merchandise, travel and entertainment. We offer many on-site perks at headquarters, including cafeterias, fuel service, dry cleaning service, EV charging stations, and a company store. We also provide complimentary drinks, fresh fruit, and snacks in break rooms across our campus to help everyone power through the day. Life at Palo Alto Network
Company HQ
Santa Clara, CA
Leadership
Nikesh Arora
(CEO & Chairman)Previously the President and COO at SoftBank, CBO at Google, and CMO at T-Mobile.
Nir Zuk
(Founder & CTO)Previously CTO at NetScreen Technologies, which was acquired by Juniper Neworks in 2004. They also co-founded OneSecure where they served as CTO and was the Principal Engineer at Check Point Software Technologies.
Lee Klarich
(CPO)Initially joined Palo Alto in 2006 as the EVP of Product Management and became CPO in 2018. Prior to this, they were the Director of Product Management at Juniper Networks and a Product Line Manager at NetScreen Technologies.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 213 more jobs at Palo Alto Networks