User Acquisition Specialist, Leadtech
Paid Social
Online Project Development
Job no longer available
Online Project Development
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To bring forward new business ideas and empower employees to achieve their goals in the online business world.
Role
Who you are
- At least 3 years of experience in Social Media Advertising campaigns
- Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
- Strong knowledge in Firebase & MMPs
- Twitter, Snapchat, Pinterest and other platforms experience is a plus
- Advanced Microsoft Excel skills
- Strong analytical skills
- Fluent in English
- Very strong attention to detail
- Capable of managing multiple projects simultaneously
- Ability to work independently and synthesize large amount of data
- Flexibility, being able to adapt quickly to changing priorities
- Desire to share your experiences and knowledge
- Team worker, self-motivated and proactive
What the job involves
- Due to continuous growth, our Paid Marketing team is excited to welcome a motivated User Acquisition Specialist for Paid Social to help align the Paid Social team with business goals to drive organizational success
- As a User Acquisition Specialist, you’ll play a vital role in creating paid social media acquisition strategies for mobile Apps
- Working closely with Paid Social and Product teams, you’ll have the opportunity to make a meaningful impact on both our products and processes
- Create a paid social media acquisition strategy for Mobile Apps:
- Own and develop a social media advertising plan including photo and video content
- Ensure campaign goals and deadlines are being fulfilled to the highest standard
- Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
- Identify new channels where there is opportunity to grow and expand the brand
- Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
- Asset creation and adaptations for social campaigns ensuring they meet platform specs
- Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
- Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
- Optimize copy for paid social ads campaigns
- Collaborate with ASO specialists to maximize apps visibility
- Perform periodical competitor analysis
- Retargeting/Remarketing:
- Define retargeting/remarketing strategies
- Target audiences for each purpose
- Implement retargeting/remarketing campaigns
- Management and optimization of remarketing campaigns
- Reporting:
- Compiling performance reports
- Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs
Application process
- Application review & Initial screening – Our team reviews applications and reaches out for an initial conversation if there’s a match
- Technical test
- First interview – Meet with potential Team Lead and HR
- Final interview – A final discussion to ensure Leadtech is the right fit for you
- Offer – We’re excited to welcome you to the team!
Our take
Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.
Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.
Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible timetable
- Barceloneta district, close to the beach
- Happy Fridays and team events
- Tickets Restaurant
- Fresh fruit and coffee
- Game room and terrace
Company HQ
La Barceloneta, Barcelona, Spain
Leadership
Germán Castillo
(CEO)Previously founded Grupo Germinet and advertising platform Solimba Aplicaciones.
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