Social & Content Associate, Upway
United States
$60-90k
+ Equity shares in the form of stock options.
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
101-200 employees
Open for applications
$60-90k
+ Equity shares in the form of stock options.
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- 3+ years of experience in content creation or a related field (experience range is flexible, from entry-level to senior roles)
- Exceptional writing, editing, and storytelling skills
- Strong understanding of SEO principles and social media best practices
- Having strong attention to detail
- Creative mindset with the ability to produce content that resonates with a broad audience
- Ability to work autonomously and thrive in a fast-paced, startup environment
- Excellent communication skills, both written and verbal
- Familiarity with design tools (e.g., Canva, Figma) and basic video editing is a plus
- Passion for e-Bikes is a plus
What the job involves
- Upway is looking for a dynamic and versatile Content Creator to join our growing marketing team
- This role is pivotal in shaping and executing Upway’s content strategy across multiple channels, ensuring brand consistency, driving engagement, and supporting our mission of making e-Bikes accessible to everyone
- SEO Content:
- Own the entire SEO Content roadmap, from strategy development to execution, ensuring alignment with Upway’s broader growth goals
- Plan, write, and optimize high-quality blog articles on e-bike related topics, including buying guides, brand comparisons, and lifestyle features, to drive organic traffic
- Oversee the selection and integration of images and creatives to enhance content quality and engagement
- Social Media Content:
- Create engaging content for Instagram, Facebook, TikTok, tailored to each platform's audience
- Plan and execute social media campaigns, including video content, stories, and reels
- Monitor performance and adjust strategies to maximize reach and engagement
- Oversee content moderation to ensure all interactions align with brand values and community guidelines
- Manage boosting strategies, allocating budgets effectively to optimize post visibility and campaign performance
- Website Content:
- Write and maintain compelling copy for product pages, landing pages, and other key sections of the website, ensuring a seamless user experience
- Ensure all content aligns with Upway’s tone of voice: friendly, confident, and transparent
- Utilize your design skills to create and implement on-brand visuals, layouts, and creatives
- CRM:
- Develop and execute CRM strategies for email and SMS marketing
- Implement lead generation campaigns to grow the customer base
- Campaign Content:
- Develop creative content for broader marketing campaigns
- Create assets for performance marketing, affiliates, and other channels
- Collaborate with the sales team to produce assets that drive adoption of trade-in programs
- Ensure cohesive messaging across all marketing touchpoints, aligned with brand guidelines
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Introduction Call
- Stage 4: Co-founder Call
- Stage 5: Interview Stage
- Stage 6: Offer Stage
- Stage 7: Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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