Social & Content Associate, Upway
$60-90k
+ Equity shares in the form of stock options.
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
21-100 employees
Be an early applicant
$60-90k
+ Equity shares in the form of stock options.
21-100 employees
Company mission
To make electric bicycles accessible to as many people as possible by offering affordable bicycles, delivered to their homes and guaranteed for 1 year.
Role
Who you are
- 3+ years of experience in content creation or a related field (experience range is flexible, from entry-level to senior roles)
- Exceptional writing, editing, and storytelling skills
- Strong understanding of SEO principles and social media best practices
- Having strong attention to detail
- Creative mindset with the ability to produce content that resonates with a broad audience
- Ability to work autonomously and thrive in a fast-paced, startup environment
- Excellent communication skills, both written and verbal
- Familiarity with design tools (e.g., Canva, Figma) and basic video editing is a plus
- Passion for e-Bikes is a plus
What the job involves
- Upway is looking for a dynamic and versatile Content Creator to join our growing marketing team
- This role is pivotal in shaping and executing Upway’s content strategy across multiple channels, ensuring brand consistency, driving engagement, and supporting our mission of making e-Bikes accessible to everyone
- SEO Content:
- Own the entire SEO Content roadmap, from strategy development to execution, ensuring alignment with Upway’s broader growth goals
- Plan, write, and optimize high-quality blog articles on e-bike related topics, including buying guides, brand comparisons, and lifestyle features, to drive organic traffic
- Oversee the selection and integration of images and creatives to enhance content quality and engagement
- Social Media Content:
- Create engaging content for Instagram, Facebook, TikTok, tailored to each platform's audience
- Plan and execute social media campaigns, including video content, stories, and reels
- Monitor performance and adjust strategies to maximize reach and engagement
- Oversee content moderation to ensure all interactions align with brand values and community guidelines
- Manage boosting strategies, allocating budgets effectively to optimize post visibility and campaign performance
- Website Content:
- Write and maintain compelling copy for product pages, landing pages, and other key sections of the website, ensuring a seamless user experience
- Ensure all content aligns with Upway’s tone of voice: friendly, confident, and transparent
- Utilize your design skills to create and implement on-brand visuals, layouts, and creatives
- CRM:
- Develop and execute CRM strategies for email and SMS marketing
- Implement lead generation campaigns to grow the customer base
- Campaign Content:
- Develop creative content for broader marketing campaigns
- Create assets for performance marketing, affiliates, and other channels
- Collaborate with the sales team to produce assets that drive adoption of trade-in programs
- Ensure cohesive messaging across all marketing touchpoints, aligned with brand guidelines
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Introduction Call
- Stage 4: Co-founder Call
- Stage 5: Interview Stage
- Stage 6: Offer Stage
- Stage 7: Hired
Our take
Upway is a second hand marketplace for electric bicycles. The company buys electric bikes from private customers as well as e-bike companies, and refurbishes them where necessary before selling them at anywhere between 20 - 50% less than the original price.
With the electric bike industry thriving in Europe and expected to double in value over the next decade, Upway is creating a clever niche for itself by selling bikes at much less than the market rate while alleviating fears about second hand quality.
Since launching in 2019, Upway has attracted the backing of Sequoia Capital, who famously invested in the likes of Google and Airbnb. This has enabled the company to expand beyond its native France into Belgium while steadily growing its team.
Having recently entered the lucrative German, Dutch and US markets, Upway is hoping to expand its market presence. As the demand for greener modes of transport is growing exponentially in urban centres around the world it seems very likely that Upway will continue its recent run of success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company benefits
- You will operate in an environment where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work in a fast paced environment, where we favor quick decision making and getting things done.
- You’ll work with a cool product. Electric and sustainable mobility will be ever present in your day-to-day life, and you’ll become an expert in these topics.
- You will receive equity shares in the form of stock options
- Paid company holidays and time off
- Full medical/dental/vision package to fit your needs, as well as competitive Paid Family Leave
- Competitive 401K Plan
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder, CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
Salary benchmarks
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