Director of Product Marketing, SmarterDx

• The ideal candidate is a strategic thinker with a deep understanding of the healthcare revenue cycle and the ability to translate complex technology into compelling narratives
• 7+ years of experience in product marketing in healthcare technology, preferably in revenue cycle management or AI-driven solutions
• Willingness to be a player/coach until a product marketing team is hired/formed
• Strong ability to craft compelling messaging and tell stories that connect with healthcare decision-makers
• Proven experience in launching and marketing technology solutions to hospitals and health systems
• Deep understanding of healthcare provider revenue cycle challenges and workflows
• Exceptional communication and presentation skills, with the ability to influence internal and external stakeholders
• Experience leveraging data analytics to refine messaging, measure campaign effectiveness, and optimize GTM strategies

Desirable

• We are looking for a Director of Product Marketing to build and lead our product marketing function
• This role will be responsible for developing and executing go-to-market (GTM) strategy and execution of go-to-market initiatives, messaging, positioning, and sales enablement for our clinical AI solutions
• Reporting to the Head of Marketing and working closely with the VP of Product and the broader Growth and Product teams, this role will deliver high-impact product launches and develop a consistent, scalable GTM process.
• This role will be a bridge between Marketing and Product, and will work cross-functionally across several teams to drive product adoption and market impact
• Positioning and Messaging: Partner closely with Product and Marketing to understand our roadmap and proactively develop positioning and messaging for our target personas of healthcare finance, revenue cycle, and clinical documentation (CDI) leaders
• GTM Frameworks: Develop and implement a scalable GTM framework that supports new product innovations and launches, establishing best practices for GTM playbooks, launch strategies, and enablement resources
• Product launches: Drive launch planning and execution for new products and features, ensuring alignment with Product, Growth, and Customer Success to optimize adoption and engagement
• KPIs: Define and track key GTM KPIs and metrics to optimize market penetration and adoption, leveraging insights to continuously refine GTM strategies and messaging
• Customer and stakeholder insights: Own market research and competitive intelligence, ensuring our deep understanding of customer needs, industry trends, and competitor positioning
• Sales enablement and competitive positioning: Create compelling collateral, pitch decks, competitive battlecards, and training materials that help the sales team articulate our value proposition
• Customer adoption and retention: Work closely with Customer Success to develop strategies that drive engagement, retention, and expansion of our solutions