Growth Marketer, River Financial

• You’re a resourceful self-starter with a track record of taking initiative, solving problems, and shipping ideas to grow a business
• A sharp, creative mind. You know how to make people stop and pay attention in a tasteful way
• The ability to think in systems. You understand what it means to build a growth engine and to move initiatives from experiment to automation
• You’re analytical and know how to use data to drive results
• A relentless willingness to test, fail, learn, and iterate quickly
• Strong interpersonal and communication skills to work effectively with product, design, and engineering teams
• You take ownership and are committed to delivering excellence for yourself and the business. You will be working in a team that also holds themselves to this standard
• It’s great if you already have a passion for Bitcoin, but that is not required for this role. You do, however, need to be intellectually curious and want to learn more about Bitcoin from an economic and social perspective

Desirable

• The Bitcoin industry is experiencing exponential growth, and so we’re looking for a growth marketer who can drive our initiatives to capitalize on this potential
• In this role, you’ll be responsible for identifying and implementing strategies that result in sustainable client and business growth
• You’ll report to River’s Director of Marketing and work closely with the marketing team, company leadership, and a number of cross-functional teams to drive results
• You’ll be leading experiments, uncovering insights, and finding new ways to help people discover, understand, and fall in love with Bitcoin and River. Your work will directly impact how we grow our client base
• You own the conversion funnel from awareness to retention and will be leading creative initiatives to grow River’s client base and deepen client relationships
• Deeply understand our target audience’s pain points, motivations, and behaviors so you can tailor campaigns that resonate with them
• You’ll analyze data to target the right segments through various channels with compelling content, messaging, offers, and visuals
• Run and optimize advertising campaigns, promotions, and delightful experiences to acquire new clients
• Test new channels, tactics, and messaging to discover what drives growth, drawing inspiration from other businesses and industries
• Track and analyze the performance of key growth metrics, share learnings and iterate rapidly

• Hiring manager interview with River’s Director of Marketing (45 mins)
• First round of interviews (1-hour block with River’s CPO and Marketing teammate)
• Take-home challenge
• Final round of executive interviews (1-hour block with River’s CEO and COO)