Senior Regional Marketing Manager, CrowdStrike

• The ideal candidate should have proven experience building and developing large and complex programs, ABM/ABX targeted engagements, executing demand generation activities and delivering strong pipeline across the NAMER segments
• This role must have strong communication skills, analytical capabilities, an in-depth understanding of the marketing mix, a solid understanding of lead management processes, and experience working cross-functionally with multiple stakeholders to drive the business
• You should be deeply proactive, self-driven, organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities
• Entrepreneurial self-starter with 12-15 years of progressive experience in developing demand and/or integrated marketing campaigns within high-tech B2B environment in a Senior Field Marketing Manager role
• Previous support of field sales and partner organizations within the IT industry
• Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline through deal registration
• Experience in tracking ROI and analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders
• Strong experience with live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, ABM and email nurture campaigns, etc. Successful management demonstrated with managing campaigns and live events from concept to post-event follow-up and lead management
• Individual contributor with experience managing localized, regional programs and budget that aligns with marketing, sales, and channel goals and objectives
• Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Essential to work cross-functionally, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule
• Ability to scale and grow with an organization with a proven track record of working across marketing functional areas
• Experience working with sales and channel teams to understand needs and integrate into Salesforce processes

Desirable

• The Sr Regional Marketing Manager plans, organizes and executes field campaigns and programs that include in-person, virtual, and targeted activities across segments in the NAMER theater
• The role will collaborate closely across the Marketing & Business organization and with Field and Channel sales teams to create and deliver marketing plans that deliver maximum impact through tailored activities - to generate new business and pipeline, drive cross sell/upsell opportunities, accelerate pipeline, and increase brand awareness - by marketing to and through strategic partnerships
• This includes but is not limited to distributors, law firm partners, managed service providers and system integrators
• Operate as a marketing business owner and regional business entrepreneur driving pipeline, new logo attainment, and revenue growth through your marketing programs for mid-market to enterprise segments
• Be the voice of marketing in your region, enabling the field on global and theater level programs and engaging cross-functional subject matter experts to support your execution in your market
• Own Stage 1 pipeline generation for your region through marketing mix and collaboration across Sales, SDR, Channels and Alliances to deliver a cohesive, cross-functional pipeline program across the region
• Coordinate with regional campaigns and product marketing to redefine and develop relevant content and integrate calls to action across execution as applicable to your market
• Work with the growth marketing and operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services

• Expected Close Date of Job Posting is: 12-10-2024