Partner Marketing Manager, WEKA

• Proven experience in driving regional and partner marketing with a track record of achieving pipeline goals
• Ability to remain calm in stressful situations with a “can do” positive approach and apply grounded decision making to achieve a positive outcome
• Bachelor’s degree in marketing, business, or a related field
• Proven experience with event planning, with a focus on partner events
• Ability to design and implement long-term marketing strategies that align with business objectives and drive measurable results
• Strong organizational and project management skills with attention to detail and future planning
• Data-driven mindset with the ability to interpret metrics and make informed decisions
• Exceptional written, verbal, and presentation communication skills
• Agile and proactive approach, thriving in fast-paced, dynamic environments
• Ability to navigate ambiguity, prioritize tasks, and manage multiple projects effectively
• Strong focus on meeting tight deadlines while juggling multiple high-priority projects
• Experience in engaging and managing internal and external stakeholders to align goals and expectations
• Proficiency in marketing tools and analytics software
• Experience in managing marketing budgets, ensuring effective allocation
• Excellent interpersonal and relationship-building skills
• Problem-solving abilities with a results-driven mindset
• Willingness to travel as needed

Desirable

• WEKA is seeking a Partner Marketing Manager to drive impactful marketing strategies for our NVIDIA, Dell, and Channel Partner teams
• This player-coach role is responsible for designing and executing strategic marketing initiatives
• You will work closely with sales and partner teams to continuously evaluate performance against revenue and partner influence goals, ensuring measurable contributions to overall success
• Synthesize information, ideas and updates from multiple sources
• Distill details into crisp, clear language and documentation appropriate for a variety of audiences
• Deliver standout interpersonal skills and communications, including the ability to negotiate and resolve conflict with integrity
• Earns the trust and participation of key colleagues, influencing the direction of teams beyond organizational boundaries
• Self-starter that executes in an orderly fashion and drives continuous improvement in an environment that can be ambiguous or infused with rapid change
• Ensure components are conceptually thoughtful, relevant, and impactful, as well as delivered on time and on budget
• Source, negotiate with, and direct a variety of vendors in advertising, design, photography, and event disciplines
• Partner Marketing Strategy: Develop and execute marketing strategies to promote products or services, including the creation of tailored marketing plans, campaigns, and events
• Market Awareness: Build and execute strategies to enhance WEKA’s brand visibility and position in target markets, fostering recognition and credibility among key audiences
• Event Management: Organize and coordinate trade shows, workshops, and other local or regional events to promote the company's offerings
• Budget Management: Manage marketing budgets for partner marketing activities, ensuring effective resource allocation
• Partner Communications Strategy: Develop and execute pre- and post-show communications, partner bulletins, and bi-monthly newsletters. Ensure messaging aligns with overall marketing and business objectives
• Analytics and Reporting: Monitor and analyze the performance of marketing initiatives and provide regular reports and insights to optimize strategies
• Salesforce Engagement: Manage relevant SFDC partner campaigns, including event list uploads and maintenance
• Create and deliver monthly and quarterly dashboards to track partner engagement and event success
• Program Management: Implement scalable processes to support partner marketing initiatives and ensure alignment with WEKA’s overall strategy. Monitor and analyze performance metrics to inform decisions and improve outcomes
• Cross-Functional Collaboration: Work closely with sales teams, product marketing, and other departments to ensure alignment of partner marketing strategies with overall business goals
• Partner Collaboration: Identify and develop relationships with partner organizations, including channels, neoclouds and key strategic partners, to create joint marketing initiatives
• Compliance: Ensure that all marketing activities adhere to legal and regulatory requirements in different locations