Digital Marketing Executive, zaizi

£30-35k

Photoshop

Illustrator

Hubspot

Wordpress

InDesign

ChatGPT

Adobe Creative Cloud

Senior and Expert level

London

More information about location

Public sector data consultancy

Be an early applicant

Public sector data consultancy

101-200 employees

B2BEnterpriseMachine LearningSaaSCyber SecurityCloud Computing

Be an early applicant

£30-35k

Photoshop

Illustrator

Hubspot

Wordpress

InDesign

ChatGPT

Adobe Creative Cloud

Senior and Expert level

London

More information about location

101-200 employees

B2BEnterpriseMachine LearningSaaSCyber SecurityCloud Computing

Company mission

To make the Uk the best and safest place to live and work.

Job

Company

Role

Who you are

Hands-on digital marketing experience in B2B consultancy or technology services specifically working with UK public sector clients
Demonstrable experience of independently running multi-channel PPC campaigns with measurable ROI across all major platforms (LinkedIn, Meta, X/Twitter, Google Ads/Search) including pipeline influence and client acquisition
Advanced HubSpot and WordPress proficiency, including workflow automation, segmentation, and custom template building
Strong creative and design skills with advanced Adobe Creative Cloud experience (Photoshop, Illustrator, InDesign) and a portfolio of successful digital campaigns
Proven ability to deliver ABM campaigns in B2B or public sector environments
Strong analytical and data-driven mindset with proven track record of campaign optimisation and KPI achievement
Experience using AI tools for marketing automation, content generation, campaign optimisation, or audience insights
Excellent written and verbal communication skills with a flair for persuasive messaging and CTAs
Knowledge of GDPR and compliance in digital marketing
Ability to manage multiple projects under tight deadlines while maintaining high attention to detail
A degree in marketing, digital marketing, advertising, communications and media, graphic design or related fields is desirable

What the job involves

Zaizi is seeking an experienced Digital Marketing Executive with a proven track record of independently delivering high-performing multi-channel campaigns in B2B professional services, with specific expertise in the UK public sector market
This role is critical in driving measurable brand awareness, lead generation, ABM programmes, and sales enablement
Independently plan, execute, and optimise end-to-end PPC campaigns across LinkedIn, X/Twitter, Meta, Google Search, and Google Ads, including set-up, keyword research, UTMs, bidding strategy, A/B testing, optimisation, and full ROI reporting
Deliver integrated, multi-channel campaigns from strategy through to post-campaign reporting, covering email automation, social media, landing page design, and retargeting
Leverage AI-driven tools (e.g. HubSpot AI, ChatGPT, predictive analytics) to optimise campaign targeting, personalise messaging, and improve performance reporting
Build and manage custom WordPress pages and templates, optimised for conversion and SEO performance
Act as a HubSpot super-user, building and managing workflows, automation, segmentation, lead scoring, and reporting dashboards
Create compelling digital assets and messaging, including social media graphics, e-books, ad banners, and video snippets, to engage public sector audiences
Act as a brand guardian, ensuring all content meets professional standards and aligns with Zaizi's brand guidelines
Collaborate with the Events Marketing Executive, Content Manager and Business Development team to design and deliver ABM campaigns targeting specific public sector accounts
Support event amplification through digital promotion strategies, including organic & paid social and email campaigns
Develop and execute influencer marketing and online visibility strategies tailored to public sector engagement
Provide bid teams, Business Development Leads, and Client Engagement with bespoke marketing assets and campaign support
Lead and manage Zaizi's employee advocacy programme (Oktopost knowledge desirable), working with internal stakeholders to grow digital reach
Monitor, analyse, and report on all digital activities against industry benchmarks and company KPIs, presenting insights and recommendations
Deliver high-quality internal communications campaigns to inform and engage employees, announcements, and intranet content
Ensure GDPR compliance across all campaigns and data handling

Salary benchmarks

Our take

Digital data consultancy, zaizi, designs, and engineers secure user-centred digital services to help UK government departments and public sector organisations improve their data usage.

By aiding clients to overcome silos and focus on user-based decision-making, zaizi prioritise outcomes over output and aims to produce high-impact work that helps clients achieve their goals and in turn offer the best for their users.

Working with the UK government and Carbon Neutral Britain, zaizi is part of a campaign aiming to push zero emissions nationwide and hopes to become a B Corp company in the near future.