Conversion Rate Optimization Specialist, Picnic Technologies
Supermarket on wheels
Job no longer available
Supermarket on wheels
1001+ employees
Job no longer available
1001+ employees
Company mission
Building the modern milkman - personal service and fresh products in a modern, sustainable way.
Role
Who you are
- Experience: 1-3 years in CRO or a related field
- Strong Communicator: Able to collaborate effectively with various stakeholders, including employer branding, web teams, and recruitment operations
- Structured and Analytical: Skilled in data analysis and translating insights into actionable strategies. Proficient in running experiments, interpreting results, and managing projects efficiently
- Technical Skills: Proficient with CMS, web analytics tools (e.g., Google Analytics, Google Search Console), A/B testing tools (e.g., Optimizely, VWO), and basic HTML/CSS. Capable of making direct website changes and troubleshooting issues
- User-Centric: Focused on understanding and meeting user needs to enhance website experience and conversions
- Proactive: Always seeking to improve the website, keep up with industry trends, and implement innovative, precise solutions for better engagement and conversions
What the job involves
- As a CRO Specialist at Picnic, you will play a pivotal role in optimizing our website's performance and enhancing user experiences
- You'll be actively involved in driving website conversions through strategic initiatives and data-driven decision-making
- This position allows you to apply your hands-on experience to craft creative solutions, ensuring our digital presence is as effective and engaging as possible
- Increase Website Conversion: You will be responsible for improving website conversion rates by identifying and implementing key initiatives. Running A/B tests and making data-driven improvements to optimise conversion paths should come naturally to you
- User Experience Optimization: Continuously analyze user behavior and feedback to identify opportunities for enhancing the user experience. Implement changes to make the website more user-friendly and effective in increasing conversions
- Collaboration with Stakeholders: Serve as the primary contact for all website-related issues. Collaborate closely with various stakeholders, including the employer branding team, web team, and recruitment operations, to align website content and functionality with business goals and user needs
- Performance Monitoring and Reporting: Monitor website performance metrics and prepare regular reports. Use data-driven insights to inform decision-making and highlight the impact of implemented changes
- Hands-on Implementation: Actively involved in executing changes directly on the website. This includes updating content, tweaking design elements, and making technical adjustments to enhance user experience and conversion rates
Our take
Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2024
$367.9m
LATE VC
Sep 2021
$621.7m
SERIES D
Total funding: $1.3bn
Company benefits
- Lunch & Learn sessions, soft-skill training, weekly free professional language courses, and the Picnic Tech Academy
- At Picnic you get the freedom to manage and implement your own projects in a scale-up culture
- Freshly prepared and healthy lunch every day, as well as snacks, fruit and drinks
- Access to Openup and Lepaya trainings
- Pension Plan
- Flexible/Hybrid Work Model
- 25 Days Vacation
Company values
- Innovation On All Fronts - From distribution model to warehouse system: we improve something new every day. For our customers and for ourselves
- We Develop In-House - We’re true DIYers. Our own products are distributed through our own warehouses that run on our own software
- Data At The Core Of Our Business - With us, being “data-driven” is more than just a buzzword. Data lives in everything we do
Articles
Leadership
Daniel Gebler
(Co-Founder & CTO)Former Researcher at VU University Amsterdam, and was the Director of R&D at Fredhopper.
Frederik Nieuwenhuys
(Co-Founder & Groenteboer)Co-founder and COO of merchandising software Fredhopper, and former Principal at OC&C Strategy Consultants.
Michiel Muller
(Co-Founder)Supervisory board member of FD Mediagroep, investment committee member of InnovationQuater, and former chairman of Erasmus Trustfund.
Joris Beckers
(Co-Founder)Former brand manager at Proctor & Gamble, and co-founder of merchandising software Fredhopper.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Picnic Technologies
- At Picnic everyone has equal opportunities. We base all our decisions in the application process on qualifications and merit. Applicants will be independently assessed regardless of age, gender identity or expression, sexual orientation, ethnicity, skin color , marital status, religion, physical or mental disabilities, or other factors protected by law. We do our best every day to create a safe, inclusive workplace where everyone can be themselves
Share this job