Creator Outreach & Community Coordinator, Petlab
Salary not provided
Junior level
London
Remote from UK
Food and supplements for pets
Open for applications
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Open for applications
Salary not provided
Junior level
London
Remote from UK
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- We’re looking for a metrics-obsessed, self-starting team player eager to make a big impact and grow quickly
- 1–2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles
- Proven track record of working toward outreach or activation KPIs and improving results through testing and iteration, , analysing performance, and running structured experiments
- Excellent written communication skills with a confident, persuasive, and empathetic tone
- Experience managing high-volume inboxes across email, social DMs, or TikTok Shop
- Highly organised with experience using CRMs or influencer management platforms
- Analytical mindset with the ability to interpret outreach performance data and make informed recommendations
- Passionate about creators, social-first content, and the rapidly evolving DTC landscape
- Comfortable working in a fast-paced, target-driven environment where speed and results matter
- Ambitious, self-starting, and excited to make a measurable impact in a high-growth environment
- Exceptional written communication — clear, persuasive, and empathetic
- Excellent organisational instincts with the ability to juggle multiple timelines, conversations, and follow-ups
What the job involves
- We’re searching for a proactive, ambitious, and performance-focused Creator Outreach & Community Coordinator to join our fast-paced Influencer Marketing team
- This is not a customer support or traditional community management role — it’s a sales-driven position with clear KPIs, designed for someone who thrives on hitting targets, analysing performance, and optimising outreach strategies
- In this role, you’ll be responsible for executing and improving our creator outreach across TikTok Shop and other platforms, managing high-volume creator communications, and supporting campaign execution from first touchpoint through performance analysis
- You’ll be expected to split-test messaging, report on engagement weekly, and take ownership of improving creator conversion rates and pipeline growth
- This is a brilliant opportunity for someone hungry to build a career in digital growth, with a strong interest in performance marketing, creator commerce, and social-first strategy
- Consistently hit outreach and activation KPIs by discovering new creators and executing structured, conversion-focused outreach across email and social DMs
- Split-test outreach angles and messaging to optimise reply and conversion rates
- Track and report weekly on creator performance, conversion metrics, and engagement quality
- Identify and nurture high-potential creators through to activation and long-term collaboration
- Own and manage all inbound and outbound communications across email, social DMs, and TikTok Shop
- Ensure timely follow-ups, brief sends, seeding updates, and daily inbox coverage
- Build and maintain strong, ongoing relationships with creators and ambassadors
- Coordinate brief distribution, product seeding, and content deliverables using influencer management platforms
- Provide first-level content feedback aligned with brief requirements and performance expectations
- Report weekly on outreach and community engagement metrics
- Analyse performance data and test results to recommend improvements to outreach strategy, messaging, and workflow
- You’ll work directly with me to grow our creator network, hit outreach and conversion targets, and report weekly on what’s working and what’s not. You’ll also own the day-to-day management of all creator communications, ensuring every inbox — across email, social DMs, and TikTok Shop — runs smoothly, professionally, and efficiently
Salary benchmarks
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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