PR Manager, The Farmer's Dog
$97-115k
+ Equity
2-3 days a week in office (Greenwich Village, NY)
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$97-115k
+ Equity
2-3 days a week in office (Greenwich Village, NY)
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- This is an exciting opportunity for someone to bring their expertise in PR, strong verbal and written communications skills and media management to always look for new ways to tell a story
- You’re nimble, collaborative, detail-oriented, and — most importantly — you love dogs!
- You have 7+ years of experience in public relations, with a focus on strong brands and/ or high-growth working environments
- You have a deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way
- You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
- You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration
- You are an excellent communicator (verbal and written)
- You have a deep understanding of social media platforms and influencer engagement
- You are an owner, have excellent problem-solving skills and can prioritize tasks effectively
- You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus
- You love dogs
What the job involves
- This role will be responsible for implementing a strategy to build a positive reputation for The Farmer’s Dog through a range of channels and media engagements in partnership with our Head of Comms
- Working with an array of internal colleagues, the PR Manager will be an all-around storyteller and oversee press releases, media outreach, content creation and more across all platforms, including social media
- The PR Manager will support critical brand-building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, events, brand reputation and more
- The PR Manager will collaborate regularly with Brand, Social Media, Partnerships, Influencer, Growth/Marketing groups, as well as working with executive leadership
- Activate a proactive, integrated media strategy and process to increase awareness of our organization in partnership with the Head of Communications
- Oversee the creation of press materials, including press releases, media kits, and executive briefing documents
- Implement comprehensive crisis communication strategies by identifying potential risks or vulnerabilities and building proactive plans to address them effectively
- Develop, manage, and leverage relationships with key media outlets and journalists to maximize coverage and enhance brand visibility in target markets
- Own key metrics to measure the effectiveness of PR and provide regular reports on successes and areas of opportunity
- Represent The Farmer’s Dog at trade shows and events to build brand visibility and network with key stakeholders
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
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