Marketing Lead, Gousto
€80-90k
More information about location
1-2 days a week in office
Recipe boxes delivered to your door
Posted today
Recipe boxes delivered to your door
1001+ employees
Posted today
€80-90k
More information about location
1-2 days a week in office
1001+ employees
Company mission
To be the most-loved way to eat dinner.
Role
Who you are
- Experience in a leadership role in rapidly scaling businesses and/or new market launches
- Data-driven, growth-hacking mindset, with expertise in acquisition forecasting and commercial analysis
- Strong background in D2C marketing, preferably eCommerce
- Deep understanding of the Irish market and consumer behaviour
- Proven success developing and executing multi-channel strategies and managing £1m+ marketing budgets
- Ability to build strong cross-functional relationships
- Strategic, results-oriented approach with a passion for innovation and problem-solving, ideally gained in a fast-paced, high-growth environment
- If you’re unsure whether you meet all the criteria, we’d still love to hear from you
What the job involves
- We’re looking for a Senior Marketing Manager to lead our customer acquisition efforts in Ireland
- This is a unique opportunity to help scale a new and growing market, backed by the resources of an established UK business
- Reporting to the Head of Acquisition, you’ll be responsible for shaping and executing the strategy that brings new customers into the Gousto experience
- Working closely with teams across brand, insights, PR, trading, and tech, you’ll ensure that every marketing pound is spent where it can make the greatest impact
- Lead the development and delivery of our marketing strategy in Ireland to drive new customer growth
- Oversee go-to-market activity across all paid channels
- Manage forecasting, performance and spend across key acquisition metrics
- Optimise marketing investment to maximise ROI and sustainable growth
- Test and evaluate new acquisition channels to uncover further opportunities
- Represent the voice of the Irish customer across the business
- Collaborate closely with Brand, Insights, PR, Trading and Tech teams
- Ensure acquisition efforts align with brand and commercial goals
- Partner with Product and Tech to support marketing through test-and-learn
- Champion inclusive and ethical marketing practices
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 200 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Adam Harris, Director of New Markets
Our mission
To take Gousto to more markets beyond the UK.Insights
Company
Funding (last 2 of 13 rounds)
Feb 2023
$67.3m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $378.5m
Company benefits
- Life assurance
- Cycle to work scheme
- Employee Assistance Programme
- Interest free loan to spend on the latest tech
- Referral scheme
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Company HQ
Shepherd's Bush, London HQ, UK
Articles
Leadership
Timo Boldt
(Founder & CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
Salary benchmarks
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Diversity, Equity & Inclusion at Gousto
- Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
- Our Inclusion Communities are employee-led groups that connect people with shared identities, lived experiences, and passions. They champion each other, raise awareness of what matters most, and help us build a workplace where everyone belongs. Whether it’s Pride Sports Day, an Eid feast, learning from disability advocates, or providing free period products across our sites, our communities help turn care into action and they’ve driven meaningful change, shaping policies that support our people through key life moments, from enhanced parental leave to menopause, fertility and baby loss support. They’re powerful platforms for connection, celebration and progress, and we’re always striving to do better.
- We currently have nine active communities: Gousto Mind, Gousto Women, Gousto Muslim, Gousto Black, Gousto Asia, Gousto Pride, Gousto Neuro & Gousto Parents.
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