Marketing Specialist, Instructure
Business & Government
$90k
+ All full-time employees participate in our ownership program
Dynamic learning management platform
Job no longer available
Dynamic learning management platform
1001+ employees
Job no longer available
$90k
+ All full-time employees participate in our ownership program
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- 2+ years of B2B demand generation experience in SaaS
- Strong writing skills across formats: ad copy, emails, briefs, and campaign assets
- Hands on experience planning and executing webinars a plus
- Strong organizational skills and attention to detail
- Excellent communication and collaboration skills, ability to build trust across teams
- Kindness, conscientiousness, and a good sense of humor
What the job involves
- The Marketing Specialist, Business & Government is a key contributor to new logo pipeline generation for one of Instructure's fastest-growing sectors
- In this role, you will execute integrated demand gen campaigns targeting business and government buyers, support webinar execution, and help bring our messaging to market across multiple channels
- You will translate campaign strategy into clear, high-quality outputs: compelling emails, ad copy, campaign assets, and coordinated programs that run on time and drive results
- You'll partner closely with Sales Development, Product Marketing, and our in-house creative agency to execute work that moves buyers through the funnel
- Execute multi-channel acquisition campaigns across email, paid media, and content targeting net-new business and government accounts
- Write ad copy and emails; design images in Canva or collaborate with our in-house creative team as needed
- Support webinar execution including logistics, promotion, and follow-up coordination
- Pull and segment contact lists, execute data cleanup, and map account fields as directed to support accurate campaign targeting and attribution
- Ensure leads from campaigns and webinars are properly scored and routed
- Pull campaign data and package it into clear, digestible recaps
- Write and submit project briefs to kick off work with the internal agency; coordinate with the PMO to keep projects on track
- Use Asana to manage campaign timelines and provide feedback on deliverables
- Communicate new and upcoming campaign activities to internal stakeholders so the right people are always in the loop
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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