Senior CRM Manager, Flink
Office located in Brunnenstraße, Berlin
Grocery delivery service
Open for applications
Grocery delivery service
1001+ employees
Open for applications
Office located in Brunnenstraße, Berlin
1001+ employees
Company mission
To deliver organic fresh fruit, vegetables, and other groceries directly to the homes of customers, within 10 minutes, at supermarket prices.
Role
Who you are
- This role requires a deep understanding of CRM tools (ex. Segment, Braze, Iterable, Salesforce,…), data analysis (comfortable with SQL, GSheets, BigQuery and Looker are a big plus), technical infrastructure (ex. webhooks, APIs, HTML email & in-app templates), and customer behavior (retail, e-commerce or experience working with subscriptions are a big plus), combined with a strategic mindset to enhance the customer experience and achieve our targets
- Minimum of 5-7 years of experience in CRM management, preferably within the e-commerce, retail, subscriptions or grocery delivery industry
- Proven track record of developing and executing successful CRM strategies and lifecycle management
- Strong analytical skills and proficiency in data analysis tools (e.g., SQL, Excel, BigQuery, GSheets, Looker…)
- Excellent understanding of customer segmentation, lifecycle marketing, and personalization
- Experience with CRM platforms such as Salesforce, Braze, Iterable, Customer.io, Segment, or similar
- Strong project management skills and ability to manage multiple initiatives simultaneously
- Excellent communication, leadership, and interpersonal skills
- Ability to work collaboratively in a fast-paced, dynamic environment
What the job involves
- In your role as a Senior CRM Manager (m/f/d), you will play a crucial role in developing and executing our CRM and communications strategy to drive customer retention, satisfaction, and lifetime value
- You will be joining a highly skilled team of two CRM professionals, one data scientist, one data analyst, and one marketing engineer currently managing the customer's lifecycle
- We are looking for someone who can manage two critical lifecycle stages: early retention and our subscription model
- Fully own the CRM strategy and execution for our subscription model - Prime - focused on increasing adoption by retaining and reactivating users
- Fully own the CRM strategy for the early retention stage - Beginners - focused on increasing order frequency in the first 28 days since the first order
- Manage a 5-digit monthly budget to be used to achieve monthly targets
- Work closely with other lifecycle stages to create a cohesive lifecycle strategy, as well as with Marketing Tech and Customer Insights teams to develop your strategy
- Partner with Local Marketing, Growth, Creative, Data, Commercial, and Engineering teams as key stakeholders to achieve your main targets
Our take
Online grocery delivery services in Europe range from early supermarket-specific services to the more recent success of mobile food-ordering applications. However despite thier proliferation grocery delivery services still face long waiting lists and logistic bottlenecks, with faster solutions coming with a compromise on the range and quality of products.
Flink provides an online website and mobile application for the delivery of fresh fruit, vegetables, and other organic-quality groceries to European homes. The company provides its services to 100 different European cities across Germany, the Netherlands and France, and claims that its grocery deliveries are provided at supermarket prices within 10 minutes of ordering.
Flink is one of the few remaining independent grocery delivery startups in Europe, with most of the others either having been acquired or shut down. German rival Gorillas for instance ate through its initial investments and was taken over in 2022. Flink has been playing a more conservative strategy, aiming for more steady growth, but had to receive a fresh investment round of 100 million euros in 2024 to help it outlast competitors. Rumors of a potential merger with competitor companies indicate the lengths that Flink is going to maintain its dominance in a market that, at present, is suffering from lower demand and higher costs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
346% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$109.2m
LATE VC
Apr 2024
$105.2m
LATE VC
Total funding: $1.3bn
Company benefits
- A good salary and fringe benefits
- A start-up environment with growth opportunities
- An environment where you have a lot of impact, and where your ideas immediately become reality
- A young and dynamic team
- A flexible employer
- 20% discount on your own Flink groceries
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Oliver Merkel
(MD)Partner at Bain & Company. Co-founded Flink in December 2020.
Julian Dames
(MD)Consultant at Bain & Company before founding foodora, where they served as MD and Global CMO. Also served as CMO at Rappi.
Christoph Cordes
(MD)Began career at Adidas before becoming Manager Director at fashion4home GmbH.
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