Manager of Social Media, Soko Glam
$70-85k
In office Tuesday-Thursday
3 days a week in office (Brooklyn, NY)
Korean skin care, beauty & make up products
Job no longer available
Korean skin care, beauty & make up products
21-100 employees
Job no longer available
$70-85k
In office Tuesday-Thursday
3 days a week in office (Brooklyn, NY)
21-100 employees
Company mission
To help all people believe there are only good (skin) days ahead.
Role
Who you are
- We’re looking for someone who is passionate about beauty and skincare, owning social media as a key driver for brand and business growth, and creating relevant & engaging content across social platforms
- This person is an innovative and creative thinker, has a deep understanding of what it takes to drive social success, and is adept at translating performance data & metrics into actionable learnings & insights
- 5-7 years of social media management experience with a proven track record of successful campaigns
- Expertise in strategy development, content creation, and platform management (e.g., Instagram, TikTok, YouTube, etc)
- Proficient in content creation - including photography, video, and basic social design principles to create compelling and platform-relevant social content
- Ability and willingness to work behind and in front of the camera, engaging authentically with the community when necessaryStrong project management and leadership skills, with experience managing teams and working in smaller company settings
- Excellent communication skills and comfort hosting live social media events
- A proactive, creative, and detail-oriented mindset with the ability to adapt to emerging trends
- Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent experience
- Bonus: Familiarity with beauty, skincare, or lifestyle industries, and basic design or content creation skills
What the job involves
- Reporting to: Senior Manager, Brand & Campaign Strategy
- As we continue to expand, we are looking for a dynamic and driven individual to join our team as the Manager, Social Media to help shape and execute our social media strategy
- As the Manager, Social Media, you will play a pivotal role in driving Soko Glam’s presence across social platforms, engaging with our audience, and building a thriving online community
- This is an exciting opportunity to lead social strategy, oversee execution, and manage a lean, high-performing team in a fast-paced, hybrid work environment
- Collaborate with the Senior Manager of Brand & Campaign Marketing to develop and execute a comprehensive social media strategy that aligns with Soko Glam’s brand voice, business and campaign goals, and target audience
- You will bring creativity, dependability, and expertise to this role, thriving on pushing boundaries and exploring innovative ways to connect with our audience and accelerate Soko Glam’s social growth
- Maintain a content calendar tied to product/campaign focus and relevant cultural moments, prioritizing organic growth and engagement
- Manage social media content creation, scheduling, posting, and community engagement across various platforms (e.g., particular emphasis on Tiktok and Instagram, in addition to other platforms such as YouTube, Facebook)
- Collaborate with internal teams and external partners to deliver high-quality, engaging, and on-brand content
- Competitive benchmarking and analyses of competing content strategies
- Weekly, quarterly, and campaign-specific social media reports, with actionable recommendations to optimize future content
- Monitor social media performance metrics, analyze data, and provide actionable insights to optimize strategy and drive growth
- Lead and participate in live events and broadcasts, showcasing the brand’s personality and expertise
- Serve as a proactive and dependable project manager, ensuring timely execution of campaigns and initiatives
- Stay updated on emerging social media trends, tools, and platform updates, and incorporate them into strategies where applicable
- Provide leadership and mentorship to the social media team, fostering a collaborative and innovative environment
Our take
Over the last few years, the Western world has become pretty taken with Korean film & TV, pop music, and “K-Beauty”. Thanks to brands like Dr.Jart+, Peach & Lily, and Soko Glam, Korean beauty products are now accessible and budget-friendly in Western markets.
Soko Glam launched back in 2012 in what was then a fairly cold market, but as the popularity of K-Beauty took hold, the company was well-positioned to grow in tandem. Indeed, co-founder Charlotte Cho is now partly credited with making the 10-step skincare routine as popular as it is today.
Now, it’s one of the most high-profile eCommerce companies in its niche, growing impressively with a small team and relatively little funding. While its position in the US is pretty secure, it’ll be interesting to see how Soko Glam performs on the international market as more local brands emerge in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Glassdoor (1.7)
Trustpilot (1.7)
Company
Funding (1 round)
Jan 2016
$2m
SEED
Total funding: $2m
Company benefits
- Medical, Dental, Vision Insurance
- 401K Program
- Generous Paid Time Off
- Parental Leave
- Health & Wellness Benefit
- Work From Anywhere
Company HQ
Midtown South, New York, NY
Leadership
Dave Cho
(Co-Founder & CEO)After serving in the US Army for eight years, they attended the Google Student Veterans Summit, then joined Facebook as an intern before co-founding Soko Glam.
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