Customer Marketing Manager, Loop Returns
$82.4-123.6k
+ Equity
Exchange and returns platform for Shopify brands
Be an early applicant
Exchange and returns platform for Shopify brands
201-500 employees
Be an early applicant
$82.4-123.6k
+ Equity
201-500 employees
Company mission
Loop Returns' mission is to make merchants successful while helping people become more mindful of how they consume by providing seamless product returnal, exchange, and logistics services.
Role
Who you are
- You’ve spent 5+ years in marketing at a B2B SaaS startup, with at least 2 years in a customer marketing role
- You’ve built customer marketing programs from scratch and can speak to the growth you helped drive
- You are an expert in building and maintaining relationships with customers, and enabling them to become brand ambassadors
- You are able to stay focused and manage multiple projects in a fast-paced environment where priorities may shift
- You’re a strong communicator no matter the medium - in-person or virtual - and are able to adapt to meet the needs of your audience
- You have a strong attention to detail and admirable organization skills - others note this as a superpower of yours
- You’ve used leading CDP, Marketing Automation and CRM software such as Segment, Hubspot or Marketo, and Salesforce
- BONUS: You have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem
- This is an indispensable role with us, so we’ll be looking for you to have examples of when you’ve tackled these challenges throughout your career
What the job involves
- As the Customer Marketing Manager you will orchestrate strategic marketing campaigns to drive growth within our current merchant base (customers), build loyalty, and identify superfans to inspire to become Loop Advocates and drivers of new business growth
- A successful candidate will be able to balance creativity and data-driven decision making in order to define campaign strategies that align with company goals
- The role will leverage cross-functional influence and collaboration with Account Management, Merchant Success, Marketing, RevOps and cross-functional leaders to ensure effective investment decisions are made
- This role is goaled on expansion opportunities generated per quarter and referrals from Loop Advocates, but other KPIs may include renewal rates, churn reduction, and number of new Advocates created each quarter
- Create campaigns to drive merchant (customer) growth through new products and features from Loop to better serve their customers (shoppers)
- Work cross functionally with marketing, account management, merchant success and revenue operations to ensure alignment on target audiences, messaging, and follow-up processes
- Execute on various marketing channels for your campaigns such as email, landing page creation, direct mail, advertising, and webinars/workshops
- Coordinate and drive attendance for our in-person customer events including road shows and our annual Merchant Advisory Board
- Identify Loop superfans, and inspire them to become Loop Advocates who will speak at events, share referrals or testimonials, and act as references for Loop prospects
- Enhance the customer journey through marketing programs including recognition or celebration for key milestones
- Define, track and report on campaign results and impact on expansion opportunities, referrals and renewal rates, and share insights across the business
Our take
Despite the convenience of shopping online, eCommerce brands face the significant challenge that customers are unable to try a product before they buy, and this ultimately leads to product returns. This can result in revenue and customer loss, complicated logistics, and customer dissatisfaction, problems that could be resolved by offering exchanges instead of returns.
Loop Returns provides an exchange and returns platform for Shopify brands, providing the logistic networks, automation tools, and analytics essential for facilitating seamless product exchanges. The company claims that its exchange-focus approach can help Shopify brands turn costly returns into new sales, increase customer satisfaction, and help brands contribute toward sustainable commerce.
Whilst the company will certainly face competition from alternative Shopify-integrated logistics providers, Loop Returns stands out with its unique approach of treating every product return as a potential exchange and in 2023, on the back of substantial funding, released an app for Shopify merchants - Benchmarks - which acts as a refund comparison and analytics platform. Through this approach, the company claims that it can help brands save up to 50% of revenue on their returns, retain customers that would otherwise be lost, and prevent the wasting of products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2023
$50m
SERIES B
Jul 2021
$65m
SERIES B
Total funding: $125.5m
Company values
- Be A Human First - The world anticipates workers, but we show up as humans. We check in on the wellbeing of others and take care of ourselves, so we can all show up to Loop as our best selves
- Clear Is Kind - We’re kindest when we’re transparent and honest with others to help them succeed. We ask clarifying questions and seek to understand instead of being understood
- Go Get Results - We don’t wait. We each take personal responsibility to drive action. We move quickly, but we don’t hurry. We pursue constant improvement — so when we know better, we do better
- Land The Plane - We hold ourselves accountable to our own results and behaviors. We push to make decisions, and then move on them when they’re made. We finish what we start
- Make Merchants Successful - We exist to make our merchants more successful, and we’re obsessed with that challenge. We impact real problems and prove real value by being experts in our industry
Company HQ
Columbus, Ohio
Articles
Leadership
Jonathan Poma
(CEO)Strategist at DYNAMIT from 2010 to 2013. Founder and CEO of Rocket Code from 2014 to 2018.
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