Director of Brand & Creative, ButcherBox
$135-180k
+ Performance based annual bonus
Meat delivery subscription
Job no longer available
Meat delivery subscription
201-500 employees
Job no longer available
$135-180k
+ Performance based annual bonus
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- The ideal candidate will have a proven track record of leading creative teams in a fast-paced eCommerce environment and collaborating across teams and functions to bring brands to life
- This role requires a structured, strategic thinker with a passion for innovation and a deep understanding of brand development and management
- 10+ years of experience in leading creative teams and/or brand management, with a focus on eCommerce
- Proven ability to define and build successful brands
- Strong leadership skills with experience managing and developing creative teams
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment
What the job involves
- We are seeking a dynamic and experienced Director of Brand and Creative to both oversee a high functioning creative process and ensure the ButcherBox brand is effectively woven into our marketing and communication efforts
- As the Director of Brand Marketing and Creative, you are responsible for ensuring the ButcherBox brand communication strategy is implemented effectively across channels
- We are a customer-centric, world-class brand marketing team focused on building brand affinity, relevance, and memorable strategies and tactics to create long-term equity of the ButcherBox brand
- Lead and inspire a creative team to produce high-quality, innovative, and engaging brand content that both drive ButcherBox brand affinity and support growth marketing goals
- Develop and execute comprehensive brand strategies that align with ButcherBox brand and business goals
- Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints
- Partner with User Experience team to pull brand through site experience
- Drive reporting to understand brand health/awareness
- Support both developing in-house creative assets and partnering with agencies to enhance brand initiatives
- Creative Management - Lead a high performing creative process, including:
- Optimize creative process while creating high performing assets
- Leading a hybrid in house/agency creative approach
- Brand management and positioning - Effectively pull the ButcherBox brand through in the places we communicate with prospective and current members
- Partner with channel leads to ensure we are using brand effectively in marketing efforts
- Own evolution of brand positioning to keep pace with marketing efforts
- Product positioning - Supporting positioning of new and existing products
- Stakeholder Management - Relentless collaborator working with key stakeholders
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to over $600M in revenue and launch in Target.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a virtual cook-along platform. This acquisition is aimed at boosting consumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits.
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match.
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge.
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self.
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish.
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration.
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Mike previously co-founded CustomMade.com where he served as the CEO for 7 years.
Salary benchmarks
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