Principal UX Designer, Twitch
$147.6-244k
More information about location
Gaming-focused livestream platform
Open for applications
Gaming-focused livestream platform
1001+ employees
Open for applications
$147.6-244k
More information about location
1001+ employees
Company mission
To empower live communities on the internet.
Role
Who you are
- 7+ years of professional experience in user experience design
- Portfolio demonstrating experience with content personalization and discovery features (e.g. user identity/profiles, recommendations, feeds, search & browse)
- Experience creating interactive prototypes for mobile platforms
- Track record of successful collaboration with cross-functional teams
- Ability to clearly communicate complex concepts through storytelling and narrative techniques
Desirable
- Experience in video content, social media, or streaming platforms
- Experience as a content creator
- Workshop facilitation experience
- Formal education in Design, Human-Computer Interaction, or related field
What the job involves
- We are looking to add a Principal UX Designer, Personalization to our team
- Working closely with our discovery, identity, and recommendations teams, this designer will be responsible for the right users getting the right content at the right time - from onboarding to becoming an engaged member of the Twitch community
- A Principal designer is expected to lead design at a program level, work with multiple senior XFN partners across orgs, represent work to executive leadership, guide and mentor junior designers and will report directly to a Director of Design
- Designers at Twitch are involved in development from project conception all the way through execution and iteration
- If you are a champion for designing for humans and creating playful and caring experiences for communities, you will flourish on this team
- Lead design strategy for content personalization and user engagement initiatives
- Create designs and prototypes for presentation to execs and peers, and handoff to engineering partners
- Collaborate with a cross functional development team of product managers, ML engineers, engineers, and designers, and content programming teams
- Work with our UX Research and Data Science teams to combine qualitative and quantitative information to develop hypotheses about customer motivations and use that to improve your designs
- Learn from streamers and viewers about the ways they use our services and and imagine the future of the service
- Help shape Twitch's design future by evolving our design systems and mentoring designers across the organization
Our take
Twitch is the world's leading video platform for gamers, allowing users to livestream gaming sessions and curate a dedicated community for their content. By dedicating the platform to gaming alone, it has amassed a loyal following of fans, and been able to launch its Partner Program where streamers can monetize their livestreams, incorporate corporate partnerships, and even attend TwitchCon, a convention where dedicated gamers can socialise.
Twitch's acquisition by Amazon in 2014 saw its viewers double in a year, bringing the platform to a wider audience. However, with YouTube streaming popularity on the rise, it has big competition to contend with, as some popular streamers prefer going live on the video giant. Interestingly, a recent move by the platform was to enable its partner streamers to make live content on other platforms - previously inhibited by its exclusivity clause - which may combat the possibility of losing streamers permanently to YouTube.
In 2022, Twitch had to contend with backlash for its proposal to cut creator income by reducing their cut of subscription earnings. However, with the plan only affecting a minute number of creators, the controversy appears to have died down. Needless to say, Twitch is for now entirely comfortable in the market - with possible plans to extend past gaming bringing the chance to generate more popularity yet.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2013
$20m
SERIES C
Sep 2012
$15m
SERIES B
Total funding: $43m
Company benefits
- Remote-friendly Workplace
- Global No-Meeting Days and Company Holidays
- Development Opportunities from Coaching and Mentorship to Live Workshops and e-Learnings
- Medical, Dental, Vision and Disability Insurance
- 401(k), Maternity and Parental Leave
- Flexible PTO
- Commuter Benefits
- Amazon Employee Discount
- Monthly Contribution and Discounts for Wellness Related Activities and Programs (e.g., gym memberships, off-site massages),
- Breakfast, Lunch and Dinner Served Daily
- Free Snacks and Beverages
Company HQ
Belden Place, San Francisco, CA
Leadership
Emmett Shear
(CEO)Previously co-founded Justin.TV and Kiko Software.
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