Senior Product Marketing Manager, Amperity
PLG
$150-200k
+ Cash incentives + Stock options
3+ days a week in office
Customer data platform
Open for applications
Customer data platform
201-500 employees
Open for applications
$150-200k
+ Cash incentives + Stock options
3+ days a week in office
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- You are someone who can dive into technical details to surface our difference and who can abstract away from the technology to tell values stories by industry or use case
- The equivalent of 8+ years' experience in product marketing with an understanding of Product-Led Growth (PLG) products
- Experience driving critical outcomes across the customer journey (awareness, demand, product usage, renewal and up-sell)
- A storyteller who can get into the technical weeds of a product and can extract the value for a technical buyer
- Display curiosity, enjoys learning and gathering new insights
- Comfortable presenting projects and recommendations at larger meetings - able and willing to become a company spokesperson and expert
- Experience analyzing products, competitors, and market dynamics
- You aim at outcomes, figure out the plan, and deliver
- Copywriting experience
- Experience in digital and traditional content-driven lead generation is a big plus
What the job involves
- Reporting to the VP, Product Marketing, the Senior Product Marketing Manager for Product-Led Growth (PLG) will be our lead storyteller for our product-led growth motion, overseeing Amperity's PLG product positioning, messaging, and competitive strategy
- Build PLG Positioning and Messaging: Act as a PLG and product expert on the marketing team, overseeing the positioning and messaging of our PLG product
- Launch & Scale Self-Service Features: Partner with a world-class product management team to bring new self-service capabilities to market, including creating launch strategies, onboarding flows, and feature adoption campaigns
- Guide Product-Led Acquisition: Define the PLG customer journey and collaborate with the Growth marketing team to deliver email nurtures and other touchpoints to support adoption and upsell to the paid tier
- Lead Onboarding and Education Experiences: Develop main content such as demos, videos, sales content, data sheets, white papers, and other content to ensure our freemium and new user journeys deliver time-to-value
- Measure what matters: Track main PLG funnel metrics—signups, activation, engagement, and conversion—to identify growth opportunities and improve GTM tactics
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this data. Its platform combines data from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Because of the nature of this data, Amperity concentrates on large customer-focused enterprises, with hundreds of clients including Starbucks, Alaska Airlines, Crocs, Under Armour, and Patagonia. Despite competition from the likes of Twilio’s Segment, Epsilon Independent, ActionIQ, and Redpoint Global, Amperity is seen as an established player in the customer data platform market, which is worth more than $4.5 billion.
Following a $100 million funding round, while watching revenue grow 200% in mid-2021, the company hit unicorn status, proceeding to set its sights on international expansion. It has since strengthened its executive team and opened a new office in London - though, like many of its peers, the economic downturn has caused the company to undertake two rounds of layoffs within half a year. Despite this, the company remains positive as it targets new growth and partnerships in Europe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options - Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Co-Founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-Founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
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