Performance Marketing Analyst, SharkNinja
$83.9-102.5k
+ ESPP
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$83.9-102.5k
+ ESPP
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor's degree
- Positive, professional, enthusiastic, and team-oriented attitude
- 2-3 years of performance analytics experience, either at a brand or an agency required
- Proactive, resourceful, and driven problem solver. Able to analyze data to find unique and insightful ways to help improve campaign efficiencies and grow the business
- Attention to detail and ability to multi-task. Must be organized, proactive and able to work in a fast-paced, dynamic environment
- Fluency with Microsoft Office Suite/Excel a must. Experience with BI tools encouraged
What the job involves
- The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja media team and essential in driving the profitable growth of the business
- You will collaborate to maintain the strategy, development, and execution of paid marketing campaigns across the SharkNinja portfolios
- You’ll coordinate with other channel owners on the Digital Media team as well as other departments such as Digital Experience, Brand, Product Marketing, Research and Analytics, Finance and more to keep activations collaborative, organized, on schedule and impactful to the growth of the SharkNinja brands
- This is an excellent position for a Paid Media Analyst looking to grow their skills in performance marketing and optimization in a fast-paced, results-oriented environment and a blue-sky mentality
- Drive day-to-day analysis of paid campaigns to meet overall ROAS targets and revenue goals
- Identify and recommend opportunities that challenge the norm to drive more efficient customer acquisition search, social and affiliate
- Co-create best in class campaign strategy with the Media Team, that will maximize SharkNinja ROI as well as deliver education and innovation to the business
- Collaborate cross-functionally to integrate paid campaigns with omni-channel strategy and plans
- Provide reporting and insights on all campaigns and forecasting for new product launches
- Manage timelines, budgets, forecasts, billing, and deliverables with key partners and agencies
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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