Senior Associate of Email Marketing, Vox Media
$80-85k
3+ days a week in office
Independent media company
Job no longer available
Independent media company
1001+ employees
Job no longer available
$80-85k
3+ days a week in office
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- 3+ years of experience managing manual and automated email campaigns, user segmentation, marketing calendars, and testing schedules
- Bachelor degree preferred, preferably in marketing or related field
- Proven experience using Sailthru (or another email service platform) and knowledge of email best practices, CAN-SPAM, GDPR, and CCPA
- Strong understanding of email marketing best practices, including segmentation, personalization, automated drip sequences, triggered emails, and automation
- Strong analytical skills (particularly with Excel / Google Sheets, Google Analytics) and the ability to leverage data for insights and action
- Exceptional written and verbal communication skills, and ease communicating across teams and different levels within a large organization
- Strong organizational and project management skills and detail oriented
- Ability to work, coordinate, and build relationships with multiple stakeholders
- Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Canva is a plus
- Basic knowledge of HTML/CSS specifically as it pertains to coding email templates is a plus
What the job involves
- As a critical member of the Consumer Revenue department, you’ll manage our essential email communications to non-subscribers and subscribers of New York Magazine
- You will be responsible for audience engagement, and driving conversions to New York subscriptions through email
- This position reports to the Senior Manager, Lifecycle and Retention Marketing and will develop and execute on lifecycle strategies
- You will work closely with the Growth, Design, Newsletter, Product/Dev, and Analytics teams to optimize email campaigns, analyze performance, increase understanding of audiences and manage the email calendar
- Leading the end-to-end management of our subscription email program, you will use audience insights and data to develop high impact email marketing campaigns to drive user acquisition, engagement, and subscriber retention
- Support customer retention journeys, including our renewal, billing, and transactional messaging moments. You will monitor the learnings of our campaigns that inform stronger tactics for retaining subscribers during their most vulnerable periods
- Support acquisition campaign moments such as editorial launches of new content packages, seasonal sales, and ongoing direct response efforts
- Partner with cross-functional teams to create compelling email content and designs that aligns with the brand and marketing objectives. Your email campaign plans will establish messaging, targeting, testing, and performance measurement needs
- QA outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation
- A/B test email content, designs, and subject lines to continually improve campaign performance and identify best practices
- Monitor, track, and report on all marketing campaign performance (open rates, CTR, subscription conversions, opt out rates, etc.) You will provide analyses of email campaigns and recommendations for enhancing their effectiveness
- Maintain list health and integration with other vendors
- Partner with Newsletter, Product, Analytics, and CX teams to gather and distill feedback on pain points, errors, and improvements to our journeys on a regular basis
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands.
Marketing through digital publishing is nothing new, but Vox Media has an interesting perspective by producing content that inspires readers to follow up on a brand, rather than suggesting they do. With numerous acquisitions at its back, and substantial investment to play with, the company will doubtless continue to scale its brands and operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
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