Creative Director, Crunchyroll
eCommerce
$168-189k
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
$168-189k
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years experience in eCommerce/Digital design
- Passion for developing consumer-centric creative
- Leading and mentoring multiple creatives at a time
- Comfortable partnering with a cross-functional team of Creative Leads
- Experience translating market and consumer research into a creative approach
- Independently develop projects from concept through execution
- Expert in Adobe Creative Suite
- Experience building ecommerce experiences
- Passion for anime is a huge plus
- Bachelor's degree or Bachelor's of Fine Arts degree required
What the job involves
- We are looking for a Creative Director, eCommerce, a high-performing leader who is results-oriented, collaborative, and a creative problem solver
- You will obsess over the customer journey to create the best consumer and fan experiences that drive conversion for the Store
- The Creative Director thinks strategically, critically, and creatively to translate brand and commercial strategies into best-in-class dynamic digital content
- Lead the development of the visual creative strategy that reflects the identity, values, and brand positioning for the Crunchyroll Store and aligns with the Crunchyroll Brand guidelines
- Be the Store's creative ambassador, ensuring that all creative outputs reflect the Store vision and campaign vision. Complete any last minute asset revisions to improve sales performance
- Partner with cross-functional teams (Creatives Services, Marketing, Events, Site Merchandising) to align creative strategies with business objectives, ensuring efficient execution across all platforms and languages
- Oversee the development of all eCommerce and Events assets for the Crunchyroll Store, including style guides and over 10,000 digital assets each year. Manage workflow processes to ensure that projects are delivered on time, within scope, and on budget, while maintaining creative excellence
- Establish a weekly creative review process to assess and edit all creative work from internal and external creative partners. Collect feedback from multiple stakeholders and interpret into actionable direction
- Maintain competitive intelligence to monitor industry and consumer trends and digital commerce best practices
- Partner with the Buying & Merchandising leads to support the creative direction and development of new product collections, onboarding external vendors
- In the role of Creative Director, eCommerce, you will report to the SVP, Head of Global eCommerce & Direct to Consumer
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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