Strategic Finance Senior Manager, Imprint
$170-200k
+ Equity
Branded payments and rewards products
Be an early applicant
Branded payments and rewards products
201-500 employees
Be an early applicant
$170-200k
+ Equity
201-500 employees
Company mission
To make payments better for modern brands and their customers.
Role
Who you are
- Bachelor’s degree in Finance, Accounting, Economics, or a related field
- 2-4 years of experience in Investment Banking or Private Equity
- 5+ years of experience in FP&A, pricing, or financial analysis, preferably in consumer lending or fintech
- Strong expertise in financial modeling, valuation, and forecasting
- Advanced proficiency in Excel and Powerpoint, with experience building financial systems, utilizing data analysis tools, and compiling executive materials
- Deep understanding of financial statements and the relationships between the balance sheet, income statement, and cash flow
- Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights
- Strong business acumen and strategic thinking, with the ability to communicate financial information effectively to non-financial stakeholders
- Ability to manage multiple priorities and deadlines while working both independently and collaboratively
- Proven cross-functional collaborator, delivering results in a fast-paced, high-performing environment
- Experience using Netsuite, SQL / data analysis tools (e.g., Sigma, Looker, Tableau), and AI tools to improve workflows
- Bonus: Operating finance experience at a credit card company or high growth fintech startup
What the job involves
- As a Strategic Finance Senior Manager, you will evaluate new partnerships, build and own sophisticated financial models, and provide clear, data-driven guidance on high-stakes strategic decisions that shape the future of the business
- This is a high-impact, high-visibility role with direct exposure to the C-Suite and close partnership with Business Development, Capital Markets, Growth, and Risk
- You’ll own the financial narrative behind new deals, influence how capital is deployed, and help evolve our analytical capabilities – including advancing our use of automation and AI across financial processes
- The role reports directly to the Head of FP&A and Pricing, and is a hybrid role based out of our New York office
- Partner cross-functionally to lead the financial evaluation of new partners from initial diligence through execution
- Build and own end-to-end financial models that assess partner economics, capital efficiency, risk-adjusted returns, and strategic impact on Imprint’s portfolio, balance sheet, and long-term P&L
- Develop a clear, data-driven point of view on new opportunities by synthesizing financial performance, industry dynamics, partner insights, and market trends
- Identify key risks, sensitivities, and upside scenarios, translating complex financial drivers into actionable insights for senior leadership and key decision-makers
- Support core corporate FP&A workstreams, including forecasting, budgeting, long-range planning, unit economics, and variance analysis, with a strong focus on capital allocation and returns
- Partner cross-functionally to improve financial reporting, KPI design, and executive-level storytelling, ensuring insights are tightly aligned to strategic objectives
- Utilize AI to modernize corporate finance and analytical workflows, build more scalable and forward-looking decision tools, and drive improvements in modeling, analysis, and reporting
- Imprint’s Finance team sits at the center of the company’s most important decisions. We own the financial strategy powering our growth, and partner closely with leadership, investors, and merchant partners to execute this strategy. Our work combines deep analysis, strong cross-functional collaboration, and operational rigor as we are scaling rapidly while building durable financial discipline
Our take
These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers.
While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards.
The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers.
Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. And its $75M in venture capital raised in 2023 is going some way towards achieving these aims.
Freddie
Company Specialist at Welcome to the Jungle
Insights
103% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2024
$75m
SERIES C
Nov 2023
$75m
SERIES B
Total funding: $203m
Company HQ
Little Italy, New York, NY
Leadership
Daragh Murphy
(Founder & CEO)Previously VP of Operations & Strategy at WeWork. They were a Junior Partner at McKinsey until 2018. Originally trained as a lawyer at Duke University, before working as a Corporate Lawyer at WilmerHale.
Mariana Pali Coontz
(COO & CFO)Prior to joining Imprint in 2023, Mariana was the Chief Financial and Operating Officer at DigniFi. She also spent 8 years at Synchrony in roles including Head of Capital Strategy & Stress Testing and SVP, Head of FP&A and nearly 11 years at JPMorgan Chase & Co in roles including Treasury Associate and Executive Director.
Will Larson
(CTO)Prior to joining Imprint in 2025, Will was the CTO at Carta and Calm. He was also the Head of Foundation Engineering at Stripe and a Senior Engineering Manager, Infrastructure at Uber.
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