Integrated Marketing Manager, Headway

Patients

$117-172k

Offers discretionary bonuses and/or commission and equity

Senior and Expert level

Remote from US

Therapist-by-insurance marketplace

Be an early applicant

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Be an early applicant

$117-172k

Offers discretionary bonuses and/or commission and equity

Senior and Expert level

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

The ideal candidate has experience developing & leading acquisition strategies, orchestrating a multi-channel plan, and testing new growth levers that drive direct-response goals
You have 6-10 years of experience building and scaling multi-channel integrated marketing programs, ideally at a DTC company
You have experience owning a growth outcome with CAC and payback period guardrails
You've built marketing programs that include content marketing, email/lifecycle, search marketing, and partner marketing
You are highly detailed and process-oriented, and can adeptly manage diverse stakeholders, steps, and deadlines
You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress
You have experience marketing to healthcare or mental health audiences (preferred)

What the job involves

As Headway's Integrated Marketing Manager, Patients, you'll play an integral role in scaling our patient marketing efforts
Reporting directly into the Senior Manager, Integrated Marketing, you'll be our first integrated marketer responsible for our patient marketing efforts, helping to define and build strategies for us to reach people seeking mental health care
You'll be a data-driven B2C marketer who infuses the voice of the customer into creative marketing programs to grow our patient network
Build and manage full-funnel marketing programs that resonate with people seeking mental health care
Own patient acquisition growth targets and identify new channels, campaigns, and levers to reach those goals
Partner closely with growth, product marketing, content, product, and analytics teams to connect marketing programs to business outcomes
Be the voice of patient acquisition in internal planning and cross-functional working groups
Build relationships with internal and external stakeholders & partners that help us accelerate our growth

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.9)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company benefits

Work from home opportunities

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(CEO)

Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.

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