Technical CRM Manager, CLARK
Offers uncapped commission
Digital insurance manager
Be an early applicant
Digital insurance manager
501-1000 employees
Be an early applicant
Offers uncapped commission
501-1000 employees
Company mission
To make insurance simple and help to insure people properly.
Role
Who you are
- Experience collaborating with Product and Engineering teams
- A Bachelor’s degree and at least 6 years of experience in CRM with a strong technical focus
- Extensive hands-on experience with Salesforce, mainly Marketing Cloud, ideally also with Sales Cloud; SF certifications are a plus
- Experience managing tool migrations and leading internal trainings on SFMC
- Familiarity with other CRM platforms (e.g., Emarsys / brevo) is advantageous
- Strong customer-centric mindset across the full user journey and related business processes in Product, Sales, Service, and Marketing
- Proven experience in managing complex technical CRM projects across departments, supported by solid project management skills
- Proficiency in SQL, SSJS, AMPscript, and HTML
- A collaborative team player with excellent communication skills and a strong analytical mindset
- Fluent in English (German is a plus but not required)
What the job involves
- We’re looking for a hands-on, detail-oriented Technical CRM Manager (m/f/d) with solid experience in Salesforce Marketing Cloud (SFMC) to join our growing CRM team
- This role is key to building and maintaining scalable, personalized, and data-driven communication across channels - supporting customer engagement, retention, and growth
- As part of a cross-functional marketing organization, you will work closely with CRM strategists, product managers, engineers, and data teams to bring campaigns to life and continuously improve our marketing automation infrastructure
- Develop and implement CRM strategies and solutions with a focus on Salesforce Marketing Cloud (SFMC)
- Work as part of a growing, cross-functional CRM team, collaborating closely with Product, Engineering, Analytics, Marketing, and Sales teams. Be jointly responsible for the configuration, customization, and maintenance of the SFMC platform alongside an internal SFMC Engineer
- Perform data analysis and derive actionable insights to improve customer activation and engagement across disciplines
- Co-develop and execute multi-channel automation campaigns in SFMC
- Maintain clear and up-to-date documentation of platform adaptations and automations
- Ensure that all CRM activation strategies align with business goals and comply with legal and regulatory requirements
- Create and manage targeted, automated, and personalized campaigns based on user personas, behavior, in-app activity, and interests
- Conducting internal training related to Salesforce Marketing Cloud (SFMC)
Our take
The insurance sector has been undergoing a period of radical digital transformation over recent years. Gone are the days of imperfect policy fits, time-consuming shopping, and lengthy exchanges with dubious brokers. A wave of startups are making insurance faster, easier, and more on-demand than ever, and the newly minted Unicorn app CLARK is proving to be a major player.
Operating in Germany and Austria, the CLARK app allows insurance customers to manage and monitor all their contracts from a single hub. It works like an independent insurance advisor, keeping users abreast of expiry dates, policy changes, and recommending policy improvements by scanning different rates from over 180 insurers.
The German insurtech market is especially strong relative to its European counterparts, thanks to impressive international investment, careful government regulation, and a fertile, collaborative ecosystem. This has meant, however, that the market has reached a matured period of slower growth and consolidation. This means CLARK has to keep pace with similarly commanding startups like Wefox and INZMO, maintaining its momentum through acquisitions of smaller companies such as SimpleInsurance Broker.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2021
$81.1m
SERIES C
Apr 2018
$29m
SERIES B
Total funding: $128.1m
Company benefits
- You are encouraged to contribute your ideas and initiatives
- Free drinks, fresh fruit and delicious coffee
- Flexible working hours
- Cultural initiatives such as team events, Monday morning check-in and hopefully soon our monthly team breakfast & lunch
Company HQ
Bahnhofsviertel, Frankfurt, Germany
Leadership
Chris Lodde
(CEO & Co-Founder)Previously held senior digital marketing and sales positions at SMP AG Strategy Consulting, then Sun Capital Partners. Subsequently served as VP of digital banking at Commerzbank AG.
Marco Adelt
(Shareholder, Executive Advisor & Co-Founder)Consulted for financial services at Capgemini Consulting, then moved into a role as senior project manager at Horváth & Partners Management Consultants.
Christopher Oster
(Supervisory Board Member & Co-Founder)Worked with BCG as a consultant, then served as Rocket Internet's COO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at CLARK