Manager of Demand Generation, True Fit
AI driven size advisor for apparel shopping
Be an early applicant
AI driven size advisor for apparel shopping
101-200 employees
Be an early applicant
101-200 employees
Company mission
To instil consumer confidence and loyalty across the globe
Role
Who you are
- 5–9+ years in B2B SaaS demand generation (title flexible based on scope)
- Proven track record of driving pipeline and revenue, not just leads
- Experience marketing to mid-market and/or enterprise buyers
- Strong command of:
- Paid demand channels
- Marketing automation (HubSpot strongly preferred)
- Salesforce and RevOps collaboration
- Comfortable owning both strategy and execution
- If you’re excited about the role but your past experience doesn’t align “perfectly” with the job description details, we encourage you to apply anyway
- You may be the right candidate for this or other roles - another way that you can be your TRUE you!
Desirable
- Experience in retail, ecommerce, martech, adtech, or AI platforms
- Exposure to ABM or named-account selling motions
- Experience supporting sales-led and hybrid product-led motions
- Familiarity with retail buying cycles and complex stakeholder groups
What the job involves
- As we expand beyond fit into agentic shopping, conversational commerce, and fashion intelligence, demand generation is becoming a core growth engine
- We’re looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business
- As Manager, Demand Generation, you will own and operate True Fit’s B2B demand engine end-to-end—from strategy to execution to measurement
- Driving qualified pipeline and bookings
- Orchestrating multi-channel demand programs
- Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
- Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers
- You’ll combine strategic thinking with hands-on execution, especially in the first phase of the role
- Develop and execute the B2B demand generation strategy aligned to revenue targets
- Own MQL, SQL, pipeline, and CAC goals
- Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
- Translate company objectives into quarterly demand plans and forecasts
- Paid media (LinkedIn, Google, ABM platforms, retargeting)
- Lifecycle & email marketing (nurture, re-engagement, product-led signals)
- Content-driven demand in partnership with Product Marketing and content teams
- Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
- Website conversion optimization in partnership with UX/Creative
- Partner deeply with Sales and RevOps on:
- Lead quality and routing
- Funnel conversion optimization
- Account-based motions for strategic retailers
- Build enablement feedback loops to continuously improve pipeline quality
- Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)
- Track performance across the funnel: traffic → MQL → SQL → pipeline → bookings
- Run continuous experiments to improve conversion, velocity, and efficiency
- Make clear recommendations on where to invest, scale, or cut
- Help define the future demand gen org structure
- Potentially manage agencies and/or junior marketers
- Influence hiring and tooling decisions as the function scales
- What Success Looks Like:
- A predictable, scalable pipeline engine
- Clear visibility into what’s driving growth—and what’s not
- Strong trust and alignment with Sales leadership
- Demand programs that evolve as True Fit expands into AI-driven shopping and fashion intelligence
- High ownership, high impact role at a pivotal growth stage
- Opportunity to shape demand strategy as True Fit expands into agentic commerce
- Direct exposure to executive leadership and company strategy
- Room to grow into a Director-level role as the business scales
Our take
According to many commentators, the pandemic was the final nail in the coffin for physical apparel retail. True Fit is playing a small part in this generational shift to digital.
True Fit is an artificial intelligence based technology that helps consumers know how clothes and shoes will fit them uniquely by matching them to the unique fit and style preferences of the catalogs of hundreds of their favorite retailers.
Crucially for the startup’s success, the company has over a decade of proprietary data helping to continuously refine its product. That’s all made possible by an impressive team building out relevant features both for shoppers and retailers.
Many brick and mortar retailers are dealing with a shift from around 20% digital penetration to over 60%. Most of True Fit’s energies are dedicated to helping these customers smooth the transition with its suite of insights and products. Regular funding injections have paved the way for its most recent platform Fit Hub, a GenAI tool to help buyers find the right fit from online shops on the first try, thus minimising returns.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company benefits
- Benefits | Our executive focus at True Fit continues to be to provide comprehensive benefits that are designed to support the needs of our employees and their families. True Fit is committed to designing benefits packages that are competitive, practical and encourage a healthy work-life balance. Our total benefits support employees’ current true selves, inspire future goals and support their journey upward
- Work/Life | We know that life doesn't stop when the work day begins. That's why True Fit offers flexibility to balance work and personal matters in our permanent remote-first work environment, as well as time off and leave plans, to prioritize personal well-being and those "can't miss" moments
- We know that life doesn't stop when the work day begins. That's why True Fit offers flexibility to balance work and personal matters in our permanent remote-first work environment, as well as time off and leave plans, to prioritize personal well-being and those "can't miss" moments
Company HQ
Government Center, Boston, MA
Leadership
William Adler
(Strategic Advisor, Investor & Co-Founder)Previously head of Timberland's B2B division. Also worked in a retail-focused Venture Capital firm. Before True Fit, they were on the Board of Directors for Threadsmith, a venture-backed, mass customization technology company for apparel markets acquired by Vistaprint.
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