Senior Manager of Demand Generation, Dashlane
$150-180k
Password manager app
Be an early applicant
Password manager app
201-500 employees
Be an early applicant
$150-180k
201-500 employees
Company mission
To make security simple for millions of organisations and their people.
Role
Who you are
- 7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-growth environments
- Demonstrated success launching and optimizing paid media campaigns across multiple digital channels
- Strong analytical mindset and ability to translate performance metrics into actionable insights
- Familiarity with B2B marketing tools such as Marketo, Salesforce, ZoomInfo, and Google/LinkedIn Ads
- Comfortable working cross-functionally with internal teams and external partners to execute at scale
- Are excited about the cybersecurity space and curious about how businesses protect employee credentials
- Love digging into campaign performance to uncover patterns, surface insights, and improve ROI
- Stay up to date on modern B2B marketing strategies, especially in AI, automation, and performance
- Communicate clearly and confidently, and enjoy collaborating across teams to get things done
- Want to grow into a leadership role and make a tangible impact on pipeline and growth
What the job involves
- Dashlane is scaling our Growth Marketing Team and is looking for a results-driven Senior Manager of Demand Generation to help drive the execution of our B2B performance marketing engine
- In this role, you'll take the lead on developing and optimizing Dashlane’s paid media strategy, testing new demand tactics, and collaborating cross-functionally to generate pipeline at scale
- Reporting into the VP of Growth Marketing, you’ll be responsible for all our paid channels —search, display, LinkedIn, programmatic, content syndication affiliates and others — ratings and reviews, and in helping shape the customer journey with data-backed strategy and experimentation
- This is a hands-on role ideal for someone who has executed full-funnel B2B demand programs and is ready to take ownership of performance, while learning from and influencing a high-performing growth team
- Manage and optimize Dashlane’s paid media investment across core B2B channels (e.g., search, display, LinkedIn, programmatic, affiliates) to generate qualified pipeline
- Execute full-funnel demand generation campaigns, including strategy development, execution, testing, and reporting
- Monitor and analyze campaign performance metrics such as traffic, CAC, conversion rates, and pipeline influence to drive data-informed decisions
- Work closely with the VP of Growth, as well as cross-functional teams in Sales, Product, and Finance, to align tactics with strategic goals
- Collaborate with channel specialists, creative, and external agencies to bring messaging, landing pages, and offers to life
- Run ongoing A/B tests and funnel experiments to improve conversion and engagement across the customer journey
- Contribute to the evolution of our B2B martech stack (e.g., Marketo, Salesforce, ZoomInfo), including attribution and reporting solutions
- Stay current on demand gen trends, including AI-driven techniques, and bring new channel ideas or technologies to the table
Our take
The logins to our online accounts are constantly at risk of being hacked. For both individuals and businesses, cyberattacks are an invasion of privacy that can have both financial implications and cause damage to reputations. Creating more unique and secure passwords can then become harder to remember and more complicated to enter.
Dashlane is a web and mobile app that simplifies password management for people and businesses. It makes the internet easier by autofilling passwords, payments, and personal information. With 15+ million users from over 20,000 businesses across 200 countries currently using its software, the company continuously scans over 20 billion hack/breach records each day.
The company faces stiff competition from the likes of LastPass, 1Password, and Bitwarden. To stay price competitive in the market, Dashlane launched a reduced plan with the essential features and in 2023, launched the Dashlane Confidential SSO (Single Sign-On), further differentiating itself from its competitors. They also have innovative tools and a user-friendly interface which will help it stand out from the crowd.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2019
$110m
SERIES D
May 2016
$26.4m
SERIES C
Total funding: $166.4m
Company benefits
- Mental health services through Spring Health and well-being days
- Mentorship program - select your mentor from our internal pool and continue your learning path!
- Comprehensive health coverage, including dependents
- Unlimited PTO
- Betterment 401(k) retirement plan
- Paid holidays and sick leave
- Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities
- Every donation will be matched by Dashlane, up to $500 per year
- Weekly lunch in the office and monthly happy hour
- Team buildings & seasonal social events and many more
Company HQ
Midtown Manhattan, New York, NY
Leadership
Jean Guillou
(Co-Founder)Having studied IT at CentraleSupélec, Jean co-founded Dashlane in April 2009, serving as Software Architect. Since June 2019, he has worked as VP of Engineering.
Guillaume Maron
(Co-Founder and VP of Engineering)Having been a Security Consultant at Solucom for 10 months, Guillaume co-founded Dashlane, first serving as Core Tech Architect. In 2014, they became VP of Engineering.
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