Digital Marketing Specialist, Algolia
$72-92k
More information about location
AI search solutions
Job no longer available
AI search solutions
501-1000 employees
Job no longer available
$72-92k
More information about location
501-1000 employees
Company mission
To help businesses and developers understand their online users and show them exactly what they need.
Role
Who you are
- Curious, creative, yet analytical mindset
- Coachability, and eagerness to master a full suite of digital campaign skills and tools
- Excellent communication and project management capabilities with attention to detail
- Strong analytical skills to evaluate marketing campaigns performance
- Resourceful person who can effectively solve problems and overcome challenges by using available resources in creative and efficient ways
- At least 2 years Digital Marketing experience, prioritizing across multiple work streams simultaneously while delivering to standards
- Knowledge of digital marketing terminology, key terms and their definitions
- Experience in lead generation and customer acquisition strategies
- Good knowledge of Microsoft Excel or Google Sheets required
- Bachelor’s degree; concentration in Business Administration-Marketing or a comparable discipline preferred
What the job involves
- We are looking for a Digital Marketer Specialist based in the Central time zone — preferably Austin — with a desire to join a fast-paced global Marketing team and build on our company’s high growth
- The position reports to the Demand Generation Director within Revenue Marketing
- You will collaborate cross-functionally with distributed teams, and agency partners, working in an Agile-Scrum framework
- You’ll get to work with and optimize multiple channel tactics, strategies, platforms, and tools to increase market awareness and support pipeline creation goal
- Driving high quality leads from Content Syndication campaigns to support our ABM strategy:
- Update quarterly brief for the media agency
- Identify content to be promoted
- Work with marketing operations to set up campaigns
- Prepare all materials for optimal & timely execution
- End to end roll out in collaboration with our agency
- Manage weekly lead import in Marketo in collaboration with marketing operations team
- Report and analyze on program performance
- Identify optimization levers
- Planning and executing successful and cost effective display advertising campaigns to raise awareness, increase web traffic and drive conversions:
- Contribute to media research, planning and publisher selection
- Identify the right tactics and strategies to support our goal and complement existing channels (native display programmatic, report sponsorship, newsletters, podcasts, display advertising, paid media)
- Manage end-to-end roll out of the campaigns in collaboration with the agency, the Senior Marketing Manager and the publishers
- Collaborate internally with our content team (tech brief, performance reviews)
- Monitor and report regularly on results, KPIs and overall campaign performance
- Analyze data and identify optimizations
- Supporting the Senior Digital Marketing Manager on reporting and optimization:
- Maintain Digital Performance reports up to date (Paid Social Linkedin, Meta, X, Display Advertising, Demandbase, Rollworks…)
- Create charts/data visualizations for Quarterly Business Review
- Document campaign change log and report optimization results
- Collaborate with content team, design team, operations and other stakeholders to provide feedback on campaign performance
- Keep up to date with the latest digital marketing trends, tools, and best practices to ensure continuous improvement and innovation in our digital strategies
Our take
While in-site searching has been available for some time from web search servers such as Google and Bing, its functionality is limited due to it relying on general web scraping techniques which can miss relevant information. By contrast Algolia indexes only the company's site, allowing its search to serve accurate results extremely swiftly, which helps to drive sales conversions aside from making sites far more usable. The efficacy of this solution can be seen from its customer base of over 10,000 companies including the likes of Slack, Zendesk and Lacoste.
To diversify and increase the product range, Algolia have expanded into other real-time APIs such as product recommendations available for eCommerce websites. With the company performing extremely well over the last few years, Algolia have recruited key senior executives to further its growth. As the company continues to scale it seems likely that an IPO is not too distant a prospect.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jul 2021
$150m
SERIES D
Oct 2019
$110m
SERIES C
Total funding: $334m
Company HQ
Barron Park, Palo Alto, CA
Share this job
View 20 more jobs at Algolia