Head of Strategic Communications, Instawork
$250-325k
+ Equity (stock options)
5 days a week in office
Flexible staffing marketplace for local workforces
Be an early applicant
Flexible staffing marketplace for local workforces
1001+ employees
Be an early applicant
$250-325k
+ Equity (stock options)
5 days a week in office
1001+ employees
Company mission
To offer economic opportunities for local professionals and businesses, in communities across the world.
Role
Who you are
- The role requires a hands‑on, ownership mindset: being highly engaged, present with the team in our San Francisco office five days a week, and focused on delivering results that advance our vision
- A proven leader with a strategic mindset, willing to roll up sleeves to execute
- Deep experience leveraging AI tools for content creation, media monitoring, and data storytelling
- 6-12+ years in progressive roles in strategic communications, corporate PR, or journalism, ideally with a tech or data-driven focus
- Proven ability to translate complex AI and workforce trends into clear, impactful stories for press, customers, and policy stakeholders
- Experience serving as chief spokesperson with strong relationships with tech, business, and labor/economics media outlets (preferred)
- Exceptional writing and editing skills
- Experience handling crisis and/or complex situations with speed and sound judgment
- Executive presence and confidence representing the company with media, policy leaders, the board, and investors
What the job involves
- The Head of Strategic Communications is a key leadership role that will shape and amplify Instawork’s external narrative by demonstrating how AI, technology, and our growing community of Professionals and Partners are transforming hourly work
- This leader will ensure Instawork’s distinct voice is represented across media, policy, and industry forums, working closely with the CEO, VP of Marketing, and Chief Legal Officer
- This position blends thought leadership, strategic media relations, and both human and AI‑powered storytelling to position Instawork as the authority on flexible work, labor economics, and workforce technology
- You'll develop and execute Instawork’s comprehensive communications strategy to influence multiple internal and external stakeholders and drive business results
- Shape narratives around Instawork’s vision, product innovation, and labor economics research
- Build and expand relationships with top-tier media, policy makers, and industry influencers
- Translate AI advancements and workforce data into engaging, human-centered stories
- Partner with leadership to secure high-profile speaking opportunities, awards, and recognitions
- Collaborate with Product and Marketing to highlight AI capabilities in product launches, research, and brand campaigns, positioning Instawork as a leader in applying AI to hiring, workforce optimization, robotics, and economic insights
- Collaborate with marketing to showcase how Instawork is driving economic opportunity and revitalizing local economies, positioning these community-level impacts as compelling stories for media coverage and to promote on owned channels
- Leverage Instawork’s Economic Research program to turn raw data and AI-driven insights (e.g., Pay Signal Index, Flexible Workforce Reports) into compelling communications
- Package proprietary “data exhaust”, including dashboards, reports, and AI-powered forecasts, into media-ready content
- Collaborate with internal teams and Instawork Partners and Professionals, to mine the real human-centric stories that Instawork enables by helping people thrive at work and helping businesses grow more efficiently
- Work closely with CEO, HR and other executives to build programs and communications to ensure employees are informed and engaged
- Serve as senior advisor to the executive team, overseeing communications planning and execution during sensitive or high-stake situations
Our take
Around 57 million workers in the U.S. work on a 'gig' basis, providing short-term and one-off employment for a range of industries. However, due to the temporary nature of gig work, workers and understaffed employers are regularly let down by cancellations.
Instawork hosts an online marketplace that connects gig workers with local businesses across a variety of sectors including healthcare, hospitality, and warehouse work. Workers are paid hourly upon completion of a gig, at which point both the employer and worker themselves can provide feedback on the experience.
Whilst the startup faces competition within this gig-work industry, Instawork holds a smart focus on providing reliable and short-notice workers for businesses that need them. Gigs can be arranged within just a few hours of notice, and any employer or employee who cancels a job will be temporarily suspended in order to improve job success rates. Instawork's 2023 Series D funding is accelerating its AI capabilities and expanding its presence within staff distribution centres for some of the American continent's largest retailers and sports stadiums.
Steph
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2023
$60m
SERIES D
Jul 2021
$60m
SERIES C
Total funding: $148m
Company benefits
- Medical, Dental, and Vision
- FSA and Commuter Benefits
- Parental and Family Leave
- Flexible Time Off
- Office & Phone Plan Reimbursement
- 401K Retirement Savings
Company HQ
Financial District, San Francisco, CA
Leadership
Sumir Meghani
(CEO)Previously VP of Email at Groupon and VP at Mixx.
Salary benchmarks
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