Lead Copywriter, G2

• You don’t shy from imagination and often seek the elusive answer to “Wouldn’t it be cool if…”. You embrace others around you who endeavor to do the same, in the pursuit of our goals, inspiring and pushing others (yourself too) along the way
• 6-8 years experience writing in-house or external agency
• 2-4 years within B2B SaaS
• Excellent ability to create brand messaging
• Excellent knowledge of copy nuances and how to tailor to campaign goals
• Strong understanding of channel nuances and to be able to write to them
• Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
• Strong understanding of B2B SaaS products, industry, and challenges
• Obsessive high standards of copywriting
• Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
• Partners with stakeholders to deeply understand their goals
• Ability to set copy direction across brand and campaigns
• Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
• Adept at providing feedback
• Has a strong repeatable process to arrive at great copy
• We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway

Desirable

• If it doesn’t sell, it isn’t creative. Cliche or not, Olgivy’s words still ring true today. You probably know them well and we’re preaching to the choir
• As our next Lead Writer, you’ll marry universal human truths to our brand promise and product vision, and shepherd a brand that has customers, and soon-to-be’s, falling head-over-heels for us
• You’ll be obsessed with uncovering the truth about our customers—the pain they struggle with and the joy that comes when a piece of software they found helps them win at their job
• You’ll partner with designers, developers, marketers and more to fashion the growth of G2’s brand and demand gen engine, elevating our vision to be “The place you go for software”
• You’re key to unraveling our stakeholders’ challenges across nearly every prospect and customer touchpoint—from events, brand strategy and documentation, to campaigns, to amazing employee success projects that enhance the employee experience, you’ll have your hands full and elbows deep in rich, impactful work
• This role reports directly to the Brand & Creative Director
• Copy development & Brand maintenance (85%):
• Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
• Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey
• Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
• Assist in defining overall copy process
• Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
• Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
• Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
• Partner with brand strategists to develop fresh copy and enhance brand frameworks
• Leadership (15%):
• Chiefly architect messaging themes for brand and marketing campaigns w/ CD
• Present copy strategy behind campaigns carefully articulating the strategy and business impact
• Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve
• Demonstrate leadership of company & team values, leading by example
• Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed