Director of Web Marketing, Druva
$190-266k
Office located in Santa Clara, CA
Cloud-based backup SaaS platform
Be an early applicant
Cloud-based backup SaaS platform
1001+ employees
Be an early applicant
$190-266k
Office located in Santa Clara, CA
1001+ employees
Company mission
To defend business data and eliminate the stress typically associated with data protection and security.
Role
Who you are
- 8-10 years of experience in B2B SaaS web marketing
- Experience in enterprise content management system is a must, e.g. AEM
- Experience team coaching, vendor management, and budget management is a must
- Proficiency in the technical know-how of web development, SEO, UX, and web infrastructure
- Experience in customizing web analytics data capturing and reporting is highly preferred, e.g. Google Analytics, Google Big Query, Looker
- Experience in WebTech and/or MarTech is preferred, e.g. AI tools, Marketo, VWO, Google Tag Manager, Chili Piper, Intercom/Drift/Qualified
- Ability to operate in fast-paced environments and identify/define frameworks in ambiguity
- Effective communication in day-to-day exchanges, status/performance reporting, initiative/strategy presentations, and forecasting
- Strong analytical and problem solving skills
- Proven track record in building and scaling high-impact web initiatives with a project management mindset
- Familiarity with PLG is a plus
What the job involves
- Druva is seeking a multi-faceted web marketing leader to oversee druva.com – striking a balance between forward-thinking roadmap strategy and operational excellence
- The ideal candidate has the vision and a wide span of past working experience in web development, UI, conversion rate optimization, web analytics, WebTech, QA, while delivering high-ROI results with time-to-marketing and low technical debt
- You will play a major role in driving Druva’s organic conversion strategy but also roll up the sleeves as needed
- Ensure an engaging end-to-end web experience on druva.com, aligning with acquisition/cross-sell growth, messaging, and brand awareness goals
- Live and breathe conversion rate optimization; utilize web analytics, sales funnel data, A/B tests to optimize website conversions and measure web-attributed performance
- Drive organic traffic and search result rankings with well-rounded SEO strategy
- Increase global web presence of Druva
- Proactively create and finetune the visitor personalization and audience targeting to minimize website conversion frictions from all channels
- Maintain, build, integrate, and refresh the WebTech stack per the most current business need, ROI, and financial guidance
- Establish and manage highly collaborative relationships with stakeholders and dependencies across the organization, including but not limited to: DG, PMM, Product, Legal, MOPS, e-staff, Content Marketing, Creative Marketing, Paid Digital, Cloud Ops, IT
Our take
The data protection industry is booming, thanks to a move to the cloud. Businesses now have access to vast amounts of data that can provide deep insights into every aspect of their operations, but at the same time are vulnerable to cybercrime and service outages. Druva, founded in 2008, exists to protect that vital data with a cloud-based backup service.
As the move to the cloud accelerates, there is a rising number of companies offering data resiliency services, including IBM, Commvault and Rubrik. However, unlike major competitors, Druva's platform is the first entirely cloud-based service, needing no hardware changes. While newer startups have begun to take this same approach, they lack the size, expertise and client base to compete with Druva.
Considered a leader in its sector, Druva has thousands of enterprise clients including household brand names like Samsung, Hulu and DHL. With the Druva Data Resiliency Cloud now surpassing an average of 17 million daily backups, it is clear that demand for the product is still accelerating, and that the company has plenty of room to continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2021
$147m
SERIES H
Jun 2019
$130m
SERIES G
Total funding: $475m
Company benefits
- Well-being: We ensure Druvans and their families have comprehensive healthcare and mental health programs
- Family-Oriented: We provide paid maternity, paternity, adoption and family medical care leave – plus funding to support adoption, fertility treatment, and other related expenses
- Financial Gain: We offer competitive compensation, FSA/HSA accounts, equity, and more, to reward Druvans for their hard work
- Rest and Re-Energize: We encourage Druvans to rest with time away as often as needed because we believe it’s our employees’ passion and creativity that makes Druva special
Company values
- Customer First
- One Team
- Diversity of Thought
- Driven to Deliver
- Challenger Mentality
Company HQ
Santa Clara, CA
Articles
Leadership
Jaspreet Singh
(Founder & CEO)Before founding Druva, Jaspreet was a Member of the Technical Staff at Veritas and a Software Engineer with Ensim India.
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