Product Marketing Executive, Turtl
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Office located in Liverpool Street, London
Content automation platform
Job no longer available
Content automation platform
101-200 employees
Job no longer available
+ Share options
Office located in Liverpool Street, London
101-200 employees
Company mission
Turtl's mission is to help communicators realize their full potential and become everyone's preferred way to tell their stories.
Role
Who you are
- Due to the extensive communication needed between multiple teams, this role requires an individual with strong organizational skills, attention to detail and someone who is able to manage relationships with multiple internal and external stakeholders
- Strong experience in, or passion for, product marketing and digital marketing
- Good copywriting/content creation skills
- Knowledge of digital marketing concepts and best practices
- Experience in working in a B2B SAAS marketing background and working with sales teams
- Excellent multi-tasking capabilities
- Strong communication and interpersonal skills
- Analytical mindset and critical thinking
What the job involves
- With an open-plan space, ideal for collaborative working and networking, this is home to a broad range of teams including Marketing, Customer Success, Sales, Account Management, Finance, Legal and People teams
- As Product Marketing Executive you will be the product “champion” in the marketing team
- The role is responsible for collaborating with the product and sales teams to ensure the Turtl product is showcased consistently and as clearly as possible for both customers and prospects
- This includes creating and maintaining relevant materials, from product features on the website, to case studies and relevant sales collateral
- You will be an integral part of ensuring the product gets communicated correctly in our digital marketing efforts
- Work with the product team to develop an in depth understanding of features and benefits of our product/services
- Create messaging to communicate our value proposition, product features and new product releases
- Draft and upload content for website landing pages, blogs and Turtl Docs
- Provide creative ideas for content marketing, website updates and product marketing activities
- Plan and implement new product and feature launches
- Own the case study process, from sourcing through to featuring on the website and in emails
- Measure and report on the performance of digital marketing assets using a variety of analytics tools (Google Analytics, Google Search Console etc.)
- Assist in the the creation and implementation of strategies to build a robust customer journey
- Collaborate with stakeholders across the business to improve the website user experience (content, design, product and sales teams)
- Support website testing include both usability and A/B tests
- Overall support on internal comms and sales enablement, working with the sales team to distribute marketing materials
- Keep informed on current online marketing trends and provide support in ensuring strategies are kept up-to-date
- Develop understanding of multiple digital channels including paid search and paid social
Salary benchmarks
Our take
Working on a research management project with psychology professionals at the University of Oxford made Nick Mason, the co-founder, realise that most companies market themselves in ways that go against how we absorb and remember information.
As a solution to this problem, he founded Turtl - a content creation software that uses psychological principles to help companies create engaging and impactful content. The startup differentiates itself in the market through its psychology-based digital format that is scientifically proven to increase reader engagement by over 70%, which leads to better marketing outcomes at a fraction of the cost.
Turtl aims to maintain its competitive advantage by constantly innovating and developing its software to provide better marketing and sales results. For example, in 2022 it launched a new tool that allows companies to customize content at scale based on the interests and needs of the target audience.
The startup was founded in 2014 and has opened up a US and UK office since then. Turtl generates over $1.5M in revenue per year and it counts Toyota, Cisco, Allianz, Baker McKenzie, and T. Rowe Price among its clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2021
$16.3m
SERIES A
Total funding: $16.3m
Company benefits
- Flexible working - We operate a hybrid working model, with the option to work with teams based in several locations
- Pension - UK employees will be auto-enrolled into our company pension scheme provided through Aviva. US employees will be enrolled into 401 (K) after 6 months
- Life insurance - UK employees are provided with 4x basic annual salary if the worst were to happen. US employees have Life Insurance, Health, Dental Care and Eye cover
- Well-being - We have third party experts on hand to support with family care, money management, bereavement, stress, health and wellbeing
- Training - We have a range of courses, online learning and webinars to help you develop your skills
- Team socials - We organize top-notch company socials that are enjoyable for everyone
- Share options - All our permanent employees receive share options
- Extra time off -Everybody is entitled to a day off each year on their birthday
Company HQ
Spitalfields, London, UK
Leadership
Nick Mason
(CEO & Chief Storytelling Officer)Previously was a developer at Tutt and then founded Turtl in 2014.
Mark Sallows
(Advisor)Previously founded Pointer in 2006. Since then has been Chairman of Fry, Non-Executive at Greengage Environmental and also Howoco. They co-founded Turtl, and served as CEO until 2016.
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