Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.
Its loyalty programme involves curated game recommendation libraries and rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay, as well as the chance to capitalise on a 6 million+ user base. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.
Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. Its advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.
Freddie
Company Specialist at Welcome to the Jungle
