Demand Generation Associate, Iterable

• Salesforce, Marketo
• Webinar platforms (Zuddle, Goldcast, Zoom)
• WordPress
• Data visualization tools (Tableau, Sigma, Looker)
• Understand lead generation metrics including CTR, impressions, conversions, leads, MQLs, pipeline, etc.; competency using data to optimize performance and focus activities
• Exemplary organizational and prioritization skills - project-oriented with an attention to detail; proven ability to influence team members to complete their tasks on time
• Strong communication skills (written, verbal)
• Strong copywriting and grammar skills, creating copy and headlines that motivate different audiences
• Comfortable navigating Salesforce CRM, Marketo or another Marketing Automation Platform
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Ability to manage shifting priorities across multiple projects

Desirable

• Reporting to the Director of North America Marketing, you will play a crucial role in transforming campaign responses into business opportunities
• Your focus will be to support large-scale integrated campaigns (online and offline) and lead broader audience initiatives such as trade shows, webinars, virtual events, and content collaborations
• Lead planning and execution of trade shows, webinars, and content collaborations with cross-departments, including partners and clients
• Write/contribute to short-form copy (email sequences, landing pages, social posts)
• Support integrated campaigns and optimize lead follow-up processes
• Analyze reports to track the success of demand generation programs