Senior Marketing Automation Specialist, Pointclickcare
CA$80-87k
+ Bonus
Healthcare software for smarter care delivery
Be an early applicant
Healthcare software for smarter care delivery
1001+ employees
Be an early applicant
CA$80-87k
+ Bonus
1001+ employees
Company mission
To help providers delivery exceptional care.
Role
Who you are
- This role will require strong interpersonal skills to collaborate with teams within Marketing, cross-departmental stakeholders, agency partners and suppliers
- Diploma, degree or relevant certifications
- 5+ years of experience in similar role
- Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
- Proficient at managing multiple projects concurrently
- Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
- Must have a sharp attention to detail
- Strong inter-personal skills
- Strong analytical skills
- Focus and on data driven insights and outcomes
- Hands-on experience in Marketo and SFDC integrations
- Marketo Certified Expert certification. Salesforce certification is an asset
- Interested in sharing knowledge of Marketo and the power of marketing automation with others
- Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
- Technically capable, excellent communicator, and a desire to improve processes
- Solution oriented with strong problem-solving skills
- Understands business requirements and can translate those requirements into technical specifications
- Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies
- Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others
- Able to develop strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships
- Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals
- Current certification or experience with Google Analytics and Data Studio reporting is an asset
- AI Fluency and/or use of M365 Copilot
- Proficiency in leveraging LeanData for lead routing, matching, and attribution is an asset
- Working knowledge of content management/project workflow management tool an asset
- Proficient in Microsoft office
- Proven project management understanding
- Understanding of requirements to complete a marketing asset within all channels
What the job involves
- The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy
- You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem
- You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack
- Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company
- Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
- Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
- Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
- Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
- Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
- Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack
- Your success will be measured by:
- Ensure shared service SLAs and shared understanding expectations are met 90-100%
- Customer Satisfaction rate of 85%+
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched age care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 1997, PointClickCare is now one of the biggest names in care tech and its software is used by over 30,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company HQ
Fashion District, Toronto, ON
Leadership
Dave Wessinger
(Co-Founder, CEO, CTO & President.)Dave co-founded PointClickCare in 1997.
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