iOS Engineer, Instacart
Marketing Enablement & Technology
CA$145-153k
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants
More information about location
Online grocery marketplace and grocery tech platform
Be an early applicant
Online grocery marketplace and grocery tech platform
1001+ employees
Be an early applicant
CA$145-153k
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants
More information about location
1001+ employees
Company mission
To create a world where everyone has access to the food they love and have more time to enjoy it together.
Role
Who you are
- 2–4 years of experience developing and supporting iOS applications, with strong command of Swift and UIKit (Objective-C familiarity a plus)
- Demonstrated success integrating and troubleshooting third-party SDKs (Meta, Firebase, Branch, etc.) for analytics and attribution purposes
- Experience with event tracking, mobile analytics, and attribution frameworks (e.g., SKAdNetwork, AdServices, App Tracking Transparency)
- Proficiency with Python and SQL for building data pipelines and performing data validation, with familiarity with Snowflake or similar data warehousing platforms
- Strong organizational skills with ability to deliver complete features independently and manage multiple priorities effectively
- Effective communicator who can collaborate across marketing, mobile engineering, and analytics teams to understand requirements and deliver solutions
Desirable
- Experience with workflow orchestration tools (Airflow) and data transformation frameworks (DBT) for building marketing data pipelines
- Hands-on experience managing or working with Google Tag Manager for mobile app tracking and event configuration
- Understanding of digital marketing concepts and performance marketing KPIs (ROAS, LTV, CAC, CPA, conversion attribution)
- Familiarity with monitoring and analytics tools (Datadog, Sentry, Mode, Amplitude, Mixpanel) for mobile app observability
- Experience with data privacy and compliance requirements in mobile tracking (GDPR, CCPA, ATT framework)
- Previous experience in a marketing technology, ad tech, or mobile-first e-commerce organization
What the job involves
- The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers
- Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation
- We're seeking a Software Engineer for the Paid MarTech pod to own and enhance mobile event tracking in our iOS app, integrate third-party SDKs for attribution and analytics, and build data pipelines that enable marketing teams to measure performance and optimize campaigns across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio
- You'll partner closely with Marketing, Mobile Engineering, and Analytics teams to ensure accurate tracking, attribution, and data flow
- Own and enhance mobile event tracking infrastructure in our iOS app, focusing on third-party SDK integrations (Meta, TikTok, Branch, Braze, Firebase, Google Tag Manager, AdServices, etc.)
- Diagnose and resolve mobile SDK integration issues to support real-time analytics, attribution, and campaign optimization across multiple ad platforms
- Build and maintain data pipelines using Python and Snowflake, integrating mobile event data with marketing analytics systems for performance measurement and attribution
- Implement features end-to-end with minimal oversight, writing clean, reusable, well-documented code that follows secure coding practices and team standards
- Collaborate with marketing teams and third-party channel providers to streamline ad conversions, debug tracking issues, and ensure data accuracy across the mobile funnel
Our take
Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.
The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 1,500 retail banners across more than 85,000 locations.
With an expanding partnership with Kroger, Instacart continues to demonstrate why it's a leader in the gorcery delivery space. By powering fast, reliable delivery from neary 2,700 stores and introducing tools like the AI-powered Cart Assistant, Instacart isn't just enhanceing the way millions of families shop but also shaping the future of personalized, convenient grodery expericnes. This deepening collaboration underscores Instacart's ability to drive growth and deliver value to both customers and partners.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 15 rounds)
Nov 2021
$232m
LATE VC
Mar 2021
$265m
LATE VC
Total funding: $2.9bn
Company benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
Company HQ
The East Cut, San Francisco, CA
Leadership
Apoorva Mehta
(Co-Founder & Chairman)Studied Electrical Engineering at University of Waterloo. Worked in Fulfillment Optimisation SDE at Amazon.com before going on to co-found Instacart.
Brandon Leonardo
(Co-Founder)Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.
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