Junior Performance Marketing Manager, Blacklane
App
+ VSOP
Carbon-neutral global chauffeur service
Be an early applicant
Carbon-neutral global chauffeur service
201-500 employees
Be an early applicant
+ VSOP
201-500 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- Campaign Management: 1-3 years of experience managing performance marketing App campaigns to meet CAC and growth targets in META and Google UAC (experience in Tiktok is a plus, experience working with monthly ad spend over 5 figures is a big plus)
- Marketing Metrics & KPIs: Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Appsflyer
- Innovation: Highly proactive in seeking new acquisition opportunities and improving performance. Resilient and creative in finding innovative solutions to technical hurdles
- Data Literacy: Ability to turn data into actionable insights for business use
- Strategic Thinking: A strategic thinker with a growth mindset and a deep understanding of business impact
- Team Collaboration: Experience collaborating across various teams such as Product and BI/Analytics
- Communication Skills: Excellent communication and presentation skills in English; ability to effectively communicate performance, strategy, and priorities
What the job involves
- As a Junior Performance Marketing Manager / App at Blacklane, you’ll play a pivotal role to support driving new customer growth across META, Tiktok & Google UAC, ensuring that our digital marketing strategies align with our business growth targets and performance KPIs
- We’re looking for a driven, analytical and commercially minded Performance Marketing expert to take ownership of day-to-day optimisations and innovation to achieve our New Customer and CAC targets
- At Blacklane, we measure success by the meaningful change that each team member creates
- Global and Local Campaign Management: Support with the operational optimisation and management of our app campaigns across META, Tiktok and Google App Campaigns to drive new user growth and achieve our CAC targets
- Performance Marketing Reporting: Develop, automate and deliver reports / presentations to key stakeholders across the business
- Performance Media Planning: Support with the development and execution of innovative paid media strategies to achieve our ambitious targets
- Creative excellence: Analyse the performance of our creatives based on CPI, CAC and Scroll Stop % to understand which creative concepts and messages best resonate with our audience, and create briefs / creative requests based on these insights
- Collaboration: Work efficiently with the local marketing, brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with the Senior Performance Marketing Managers to discuss campaign performance and brainstorm new testing ideas
Salary benchmarks
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent quality of services are issues travellers regularly face, hindering business operations and causing unnecessary delays. Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those who have the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works for chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. The company offers electric vehicle rides in more than 30 of its 300 operational cities, and by 2025, aims for 75 percent of all rides to be in EVs. With substantial funding from Mercedes Benz in 2022, it seems set to meet these objectives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$68.3m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $171.6m
Company benefits
- Personal development plan & budget for online courses, conferences, and books
- Monthly 1:1 feedback chats with our C-level team members
- Employee stock option plan
- Flexible working hours & hybrid remote model
- Friday evening drinks at the office & twice-a-year department events
Company HQ
Schöneberg, Berlin, BE
Leadership
Dr. Jens Wohltorf
(CEO)A director of the competence center next generation services for DAI-Labor and principal leader at the Boston Consulting Group.
Frank Steuer
(Member of the Board)CTO at SemperLink and co-founder and CTO at Firstfon Ltd.
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