Junior Performance Marketing Manager, Blacklane

• Campaign Management: 1-3 years of experience managing performance marketing App campaigns to meet CAC and growth targets in META and Google UAC (experience in Tiktok is a plus, experience working with monthly ad spend over 5 figures is a big plus)
• Marketing Metrics & KPIs: Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Appsflyer
• Innovation: Highly proactive in seeking new acquisition opportunities and improving performance. Resilient and creative in finding innovative solutions to technical hurdles
• Data Literacy: Ability to turn data into actionable insights for business use
• Strategic Thinking: A strategic thinker with a growth mindset and a deep understanding of business impact
• Team Collaboration: Experience collaborating across various teams such as Product and BI/Analytics
• Communication Skills: Excellent communication and presentation skills in English; ability to effectively communicate performance, strategy, and priorities

• As a Junior Performance Marketing Manager / App at Blacklane, you’ll play a pivotal role to support driving new customer growth across META, Tiktok & Google UAC, ensuring that our digital marketing strategies align with our business growth targets and performance KPIs
• We’re looking for a driven, analytical and commercially minded Performance Marketing expert to take ownership of day-to-day optimisations and innovation to achieve our New Customer and CAC targets
• At Blacklane, we measure success by the meaningful change that each team member creates
• Global and Local Campaign Management: Support with the operational optimisation and management of our app campaigns across META, Tiktok and Google App Campaigns to drive new user growth and achieve our CAC targets
• Performance Marketing Reporting: Develop, automate and deliver reports / presentations to key stakeholders across the business
• Performance Media Planning: Support with the development and execution of innovative paid media strategies to achieve our ambitious targets
• Creative excellence: Analyse the performance of our creatives based on CPI, CAC and Scroll Stop % to understand which creative concepts and messages best resonate with our audience, and create briefs / creative requests based on these insights
• Collaboration: Work efficiently with the local marketing, brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with the Senior Performance Marketing Managers to discuss campaign performance and brainstorm new testing ideas

• Personal development plan & budget for online courses, conferences, and books
• Monthly 1:1 feedback chats with our C-level team members
• Employee stock option plan
• Flexible working hours & hybrid remote model
• Friday evening drinks at the office & twice-a-year department events

Total funding: $171.3m

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