Agency Partner, Smartly.io
$125-175k
Plus equity grants
3 days a week in office
AI-powered advertising platform
Open for applications
AI-powered advertising platform
501-1000 employees
Open for applications
$125-175k
Plus equity grants
3 days a week in office
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Are you motivated by building strategic partnerships with key agencies?
- Do you thrive on driving scalable business growth and becoming a trusted advisor in the dynamic digital marketing space?
- Relevant Experience: At least 7 years of experience in marketing, advertising, consulting, or media sales, with a track record in customer acquisition and growth
- Strong Presentation Skills: Excellent communication and presentation skills, with the ability to distill insights, incorporate feedback, and adapt strategies effectively
- Solution Oriented: strong understanding of the agency ecosystem with a mindset to develop solutions that solve agency partner business challenges
- Business Acumen: Strong business and financial understanding, including a nuanced understanding of the agency landscape, competitive dynamics, and growth drivers
- Collaborative Mindset: A collaborative approach and a history of influencing cross-functional teams to align on strategic initiatives
- Tech Familiarity: Familiarity with digital advertising technologies, platforms, and performance measurement methodologies
- Strategic Vision: The ability to articulate how you’ve driven growth through agencies and your vision for Smartly’s role in this area
- Hybrid Work spirit: The ability to work from our New York Smartly office 3 days a week, as part of our hybrid structure
What the job involves
- As an Agency Partner at Smartly, you will lead some of our most strategic agency partnerships across the US
- You'll work with executive teams, operations, social teams, and activation specialists, helping to position Smartly as a preferred partner
- This role involves strategic collaboration, consultative selling, and cross-functional leadership. Success will be measured by agency growth, new revenue, and increased adoption of Smartly solutions by new clients
- Develop Growth Strategies: Create and execute a comprehensive agency growth strategy to increase spend and platform usage
- Identify Opportunities: Proactively identify, present, and close new client opportunities, expanding our reach
- Manage Commercials: Negotiate and manage commercial agreements that support mutual growth
- Foster Advocacy: Develop and deliver programs that build understanding and support for Smartly solutions within agencies
- Serve as Primary Contact: Act as the main point of contact for agency leadership, fostering long-term collaborative partnerships & relationships
- Present Solutions: Articulate Smartly's full suite of solutions, including media, intelligence, and creative offerings
- Collaborate with Partners: Maintain positive and productive relationships with our platform partners
- Develop strong partnerships with Direct Sales & Global Client Partner teams to maximize revenue
- Drive Revenue Growth: Achieve revenue growth through strategic agency partnerships, measured by increased sales, market share, and spend share
- Achieve Targets: Consistently meet or exceed sales targets, building a strong pipeline that leads to successful deal closures
- Strengthen Partnerships: Provide clear examples of partnership success, such as co-developing custom solutions or inspiring agency advocacy
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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