Growth Marketing Manager, Obligo
$100-140k
+ Stock Options; + Bonus
Flexible security deposit alternative for renting
Be an early applicant
Flexible security deposit alternative for renting
21-100 employees
Be an early applicant
$100-140k
+ Stock Options; + Bonus
21-100 employees
Company mission
To build trust between property owners and renters through financial technology.
Role
Who you are
- 5+ years of experience managing digital and lifecycle marketing campaigns
- Exceptional writing & verbal communication skills
- In-depth experience with marketing automation tools (Hubspot or equivalent)
- Experience in building and optimizing campaigns in Google, Meta, and Linkedin
- Experience in conversion rate optimization, optimizing email campaign, ads landing pages and prospect funnels, including A/B and multivariate testing tools
- Experience analyzing data in Sigma, Tableau, or Looker
- A keen eye for great graphic design
- A hacker mentality - you’re ready to make things happen!
- Industry experience in B2B or B2B2C is a plus
- Experience with AI tools is a plus
What the job involves
- Obligo is looking for a driven, curious and fun Content & Partner Marketing Manager to join our team and help us fulfill our mission of ridding renters and properties from the burden of security deposits and establish a new standard of trust in renting
- Reporting to the VP of Marketing, the Growth Marketing Manager will be responsible for driving both B2B and B2C customer acquisition and growth
- The role includes planning, executing and reporting on all digital growth and lifecycle marketing strategies, including email, retargeting, paid social media, display advertising campaigns and creative growth strategies. If you love growth hacking and experimentation, this role is for you
- The ideal candidate will bring exceptional problem-solving, creativity, writing skills, and great attention to detail. Most importantly, the candidate must contribute to Obligo’s internal culture of trust, transparency, excellence and teamwork
- Create and optimize paid search, paid social, display & retargeting campaigns
- Manage email and SMS marketing automation including writing, template creation, list segmentation, campaign set-up, tracking, and Hubspot lead nurturing
- Manage lead list acquisition channels and lead scoring/qualification tools
- Hypothesize and prioritize - where are the biggest, fastest, most out-of-the-box growth hacking opportunities for Obligo?
- Optimize our website through analysis of traffic flows, content management, landing page optimization and more
- Track deal attribution for each marketing campaigns, allowing measurement of spend, CAC, and ROI for all digital channels
- Provide graphic design direction to external resources for campaign asset creation
- Harness AI, novel tools and outsourced vendors (i.e. Fivver, Upwork) to supercharge every aspect of your work
- Collaborate with Sales, RevOps, Business Development, and Customer Success departments to ensure ongoing campaign alignment
Our take
Moving into a property usually requires a security deposit, and whilst this will be returned upon move-out if a property has not been damaged, this money is soon spent once again on a new move-in deposit. This ultimately makes this chunk of money inaccessible to both the landlord and the renter, raising the question as to whether there is a better alternative to security deposits.
Obligo provides a flexible security deposit alternative for property renting, preventing renters from having to pay a security deposit up-front. Instead, the company provides a legal framework that only requires renters to pay when a damage charge has been submitted, with the company paying the landlord up-front whilst facilitating the renter to pay through interest-free instalments.
Landlords and renters already have choices for digital security deposit systems, but Obligo stands out by removing the necessity for up-front payments. The company has raised significant funding over the years, which supports expansion and the strengthening of partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$17.5m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $73m
Company benefits
- Comprehensive health insurance that begins on day one with significant company contributions
- Bonus scheme & company stock options
- Generous PTO, Summer Fridays and work from anywhere policy
- Quarterly team kickoffs offsite, regular team dinners and outings
- 12 weeks of paid parental leave to take care of your new family
- Company laptop, remote office & cell phone bill reimbursement
- Commuter benefits
Company HQ
Midtown Manhattan, New York, NY
Leadership
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