Senior Manager of Social, Tinder
$145-150k
+ Employee Stock Purchase Plan
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
$145-150k
+ Employee Stock Purchase Plan
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- This role is ideal for a highly creative and strategic social expert who lives and breathes pop culture, and knows how to get brands talked about
- 5 years in a leadership role
- 8+ years of experience managing social media for a consumer brand, including experience developing creative
- Experience directly managing Creatives
- Deep expertise across social, but especially TikTok and Instagram, with a proven track record of growing and engaging audiences through these platforms
- Experience developing and executing influencer strategies that align with brand goals and drive meaningful engagement
- An agile, timely mindset – ability to spot trends early and create compelling content quickly
- Highly creative thinker with a knack for creative that people want to watch and share
- Exceptional communication and storytelling skills, and strong cross-functional collaboration
- Willingness to try new things, plus the rigor to analyze and learn from those
- A passion for Tinder’s mission and the ability to contribute to a fun, inclusive, and engaging team culture
What the job involves
- As a Senior Manager, Social at Tinder, you’ll be responsible for leading the strategy and execution of all evergreen social media and influencer marketing efforts across platforms
- You will own Tinder’s owned and earned social channels, on- and off-page
- Develop and own Tinder’s social media strategy including owned editorial content, community management, and ongoing influencer engagement
- Lead content development across all owned channels that can drive brand relevance and transform perception
- Build and execute reactive, real-time content strategies that drive cultural relevance and get people talking positively about Tinder
- Develop and execute influencer marketing strategies that transform brand perception and fuel organic growth
- Set goals and manage reporting on core KPIs for Tinder social, and pull out key insights that can inform future growth strategies
- Proactively identify and share top of emerging social media trends, platform updates, and consumer behavior shifts to keep Tinder at the forefront of social conversations
- Collaborate with marketers around the world to set strategies, share learnings, and find synergies across Tinder’s social pages globally
- Stand up the right processes for trend mining and finding relevant brand and cultural insights to inform sharper strategies in social but also across all marketing
- Manage a team of 2 internal and an external social agency
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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