Senior Product Manager, Embark
Onboarding & Engagement
$157-185k
+ Stock options
DNA testing for dogs
Be an early applicant
DNA testing for dogs
21-100 employees
Be an early applicant
$157-185k
+ Stock options
21-100 employees
Company mission
To end preventable disease in dogs by providing DNA testing to dog owners, breeders, and veterinarians.
Role
Who you are
- You’ll be responsible for discovery, experimentation, and strategy in this domain — working with design and engineering to test hypotheses, run experiments, and ship impactful features
- 5+ years of product management experience, including in consumer mobile apps
- Track record of building onboarding, engagement, social, gaming or community-driven features tied to measurable growth
- Strong growth and experimentation experience (A/B testing, funnel optimization, retention loops)
- Familiarity with freemium monetization models and balancing engagement vs. premium value
- Fluency in how AI/ML can enable personalization and contextual experiences (hands-on experience a plus)
- Excellent measurement skills: able to define leading/lagging metrics and tie them to outcomes
- Comfort working in ambiguous, zero-to-one environments where backlogs are directional, not prescriptive
- Passion for pets and empathy for pet parents — balancing science credibility with delightful user experiences
- Prior startup experience
Desirable
- Experience in health, wellness, or science-based consumer products
- Background in subscription, e-commerce, or freemium SaaS
- Exposure to generative AI applications in consumer products
What the job involves
- As Senior Product Manager, you will lead this new squad focused on creating delightful onboarding, engagement, and lightweight community features
- This is an exciting opportunity to take an insights-driven product — where data becomes the experience itself — and turn those insights into engaging, personalized journeys
- You’ll also explore how to build network effects around pet and pet parent affinities, creating learning loops and delighters that keep customers coming back
- Personalize each customer’s journey, whether they start with DNA results or join through the app alone
- Drive activation, retention, engagement and virality in the app
- Introduce “delighter” features that strengthen loyalty and test freemium-to-premium and free-trial models
- Explore and validate community connections (e.g., social proof, “similar dogs”) that may evolve into deeper engagement layers
- Lead discovery and research: Conduct customer interviews, analyze behavior, and synthesize insights into opportunities and hypotheses
- Own onboarding & early engagement: Design flows and nudges that drive personalization, activation, and retention
- Experiment with delighters: Develop and test features that surprise and delight, while evaluating free vs. premium experiences
- Explore lightweight community: Launch features that connect pet parents through shared dog traits and insights, building the foundation for network effects that make Embark more valuable as more customers engage
- Partner on personalization: Work with data and AI frameworks to create contextualized, personalized experiences
- Measure outcomes: Define and track success metrics (activation, retention, DAU/WAU, feature adoption, monetization impact)
- Collaborate cross-functionally: Partner with Design, Engineering, Science, and Marketing to deliver features that reinforce Embark’s premium brand
Our take
Embark provides DNA testing for dogs, offering test kits to dog owners, breeders, and veterinarians to help them understand the specific health needs of each dog. The company also provides health kits that facilitate screening for over 215 potential conditions, with any findings being sent directly to the dog's vet.
Whilst the company will face competition from other dog DNA test providers such as Wisdom Panel, Embark shows potential to compete in the market with its broad focus on discovering breeds, screening dogs for health issues, and helping customers locate their dog's relatives. There is a huge opportunity in the market, with the US spending on pets reaching $123.6 billion in 2021.
The company has seen huge growth in the last few years and attracted considerable investment. Setting out to be the standard care for dog owners and vets, Embark will be focusing on expanding its database and team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-35% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$75m
SERIES B
Apr 2019
$10m
SERIES A
Total funding: $91.3m
Company benefits
- A flexible vacation policy so you can take off the time you need when you need it
- Paid maternal and paternal leave (plus paw-ternity leave for new pets)
- Every other Friday off each summer
- Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
- Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
- Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
- Equity participation — every employee gets stock options
- Fully-stocked office snack bar and regular office events
- New iMacs and MacBook Pros, or laptops running Linux
- Continuing education, including attending conferences and company-provided resources to help with individual growth and development
Company HQ
Leather District, Boston, MA
Leadership
Ryan Boyko
(Co-Founder & Board Member)Experience as an Independent Researcher for Cornell University's Cornell Village Dog Diversity Project from 2007 to 2012. Studied Epidemiology of Microbial Diseases at Yale University.
Matt Salzberg
(Co-Founder & Board Member)Experience as Founder, CEO, and Chairman of Blue Apron from 2011 to 2021. Managing Partner of Material since 2018.
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