Head of Marketing, Docplanner
Spain
+ ESOP after 6 months
More information about location
Booking platform and management software provider for doctors
Job no longer available
Booking platform and management software provider for doctors
1001+ employees
Job no longer available
+ ESOP after 6 months
More information about location
1001+ employees
Company mission
To help people live longer, healthier lives.
Role
Who you are
- Experience in successful execution of full lifecycle marketing (demand generation, performance marketing, product marketing, customer marketing, content/PR/brand) - strong focus on inbound marketing, customer acquisition, preferably in a SaaS setting
- Proven track record in developing and executing B2B marketing strategy (from defining strategy through to execution, measuring results and iteration), meeting ambitious revenue targets with significant growth
- Ability to execute while managing budgets and maximizing ROI - high efficiency focus
- Track record in multiple market segments with a solid understanding of their specifics
- Excellent team leadership skills - you lead by example and are a strong strategic thinker
- Previous experience closely collaborating with other commercial functions (Sales, CS) as well as Product
- Fluent English and Spanish to smoothly communicate in an international environment
What the job involves
- You will be joining our Marketing team, reporting to Carlos, our CEO Spain, and Clement, our Global VP B2B Marketing, to build a strong inbound marketing revenue stream, lead a high-performing team, define marketing strategy and collaborate closely with Sales and CS teams to further scale our business in Spain
- You will lead the Spanish marketing team (currently 7 people), ensuring a scalable and best practice Marketing function (i.e. suited for current needs and further business growth)
- Work closely with peer Marketing leaders across the globe and commercial teams in Spain; optimize, advise, problem-solve and drive continuous improvement through a strong data foundation and scalable systems
- Execute customer acquisition-focused marketing strategy to increase company revenue in different segments, using the global marketing strategy and adapting to the Spanish market
- Create, lead and execute strategic B2B marketing projects with a high impact on growing company revenue - across different segments
- Target the best channels and tactics to build the network of prospects and customers
- Create and execute brand and PR plans as well as customer marketing programs to support elevating company revenue
- Lead, retain and develop the team of 7 high-performing marketers through goal setting, execution and optimization in order to hit KPIs
- Cooperate closely with other commercial teams, country leadership and the broader business, esp. Sales and Product
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for over 22M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polish tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$93.5m
SERIES E
May 2017
$17.6m
SERIES D
Total funding: $146.3m
Company benefits
- English classes
- Stock Option plan
Company HQ
De Weteringschans, Amsterdam, Netherlands
Salary benchmarks
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