Senior UX Writer/Content Designer, Samsung Food

• +5 years of experience in UX writing or content design within digital products
• Native English speaker
• Experience working on behaviour-driven products (health, education, fintech, habit-building apps)
• Strong portfolio demonstrating in-product flows and user-centred copy
• Ability to simplify complex systems into intuitive language
• Strong understanding of cognitive load and behavioural motivation
• Comfortable working in iterative product environments
• Confident collaborating with product, design, and behavioural stakeholders
• Able to balance clarity, empathy, and precision

Desirable

• We're looking for a Senior UX Writer/Content Designer (project-based consultant role) to shape how users experience our behaviour-led health journeys inside our product
• You’ll work at the intersection of product, behavioural science, and content — translating behavioural frameworks and product logic into intuitive, human language that helps users take action
• This is a hands-on role. You will help design behavioural journeys and write the in-product copy that powers them
• This is a 6-month project (with the potential for extension), requiring approximately 20 hours per week, and is fully remote
• Write and iterate on onboarding flows, in-app journeys, feature education, progress feedback, nudges, empty states, and CTAs
• Ensure each touchpoint aligns with the user’s stage in their journey
• Maintain clarity and simplicity within complex health contexts
• Develop reusable copy patterns and templates for check-ins, assessments, feedback, and reinforcement
• Work closely with product managers and a behavioural science consultant
• Turn behaviour change strategies into motivating, easy-to-follow storytelling and copy
• Ensure the user experience feels empowering — not clinical or restrictive
• Support users in building sustainable habits through thoughtful framing
• Review wireframes and prototypes early in the design process
• Contribute to journey and user flow discussions and decisions
• Identify friction points and cognitive overload
• Propose structural improvements to improve clarity, motivation, and comprehension
• Advocate for user-centred language throughout product development
• Apply defined tone and voice principles across journeys
• Adapt tone appropriately for onboarding, setbacks, progress, and reinforcement
• Ensure the product feels cohesive across weeks and touchpoints
• Review drop-off and engagement data
• Suggest copy experiments and refinements
• Continuously improve clarity and behaviour adoption through iteration

• Please include a link to your portfolio as part of the application process