Junior User Acquisition Manager, Kolibri
Mobile games developer
Job no longer available
Mobile games developer
101-200 employees
Job no longer available
101-200 employees
Company mission
To reinvent the idle genre, making games players will enjoy for many years.
Role
Who you are
- Analytical skills and mindset
- A team player who can adapt easily to others
- Highly motivated, hands-on, and a well-organized work approach
- Basic knowledge of user acquisition campaign channels such as Meta, Google, Unity, TikTok
- Proficiency in Excel/Google Sheets; basic data analysis and visualization skills
- Clear verbal and written communication in English
Desirable
- Up to 1 year of experience in digital marketing, preferably in performance/user acquisition marketing
- Familiarity with mobile measurement platforms (e.g., Adjust, Appsflyer) is a plus
- Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field
- Passion for games, especially mobile games
What the job involves
- We are looking for a User Acquisition Manager to work within our marketing team and help acquire new players for our current and future mobile games
- Working with a highly experienced team, you will plan and manage marketing campaigns
- Monitor and optimize our UA campaigns and help to increase our global game presence
- We’re keen to find a passionate gamer with a quantitative mindset and a strong hypothesis-driven approach, who can dive into data and help optimize based on key KPIs and company goals
- Plan and execute user acquisition campaigns across various user acquisition channels: social media, video ad networks, and incentivized
- Analyze and optimize UA campaigns based on internal performance KPIs
- Test ad creatives and provide input and data-driven insights into creative development
- Provide input for marketing automation
- Manage day-to-day partner relations
- Stay up-to-date with industry trends and explore new scaling opportunities
Our take
A surprising hit in the video game format is the “idle game”, in which players require little input or simple and repetitive actions to achieve goals. Mostly on mobile, these games generate revenue from advertisements and in-app purchases and can be highly lucrative for game companies to develop due to their simple design and gameplay.
Kolibri Games is probably one of the most successful idle game companies. Founded in 2016, its Idle Miner Tycoon game had amassed 150 million downloads on Android and IoS as of 2023. Even before that, the company’s success had drawn the attention of gaming giant Ubisoft, which acquired Kolibri in 2020.
As long as Kolibri continues to build on its Idle Miner Tycoon success, it will remain an innovator of the genre. New developments have included making its games available on Facebook’s cloud gaming platform, allowing it to capitalise on developments in the cloud and social media markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Hybrid work setup and flexible hours
- Modern office space - our new, centrally located office in Berlin-Mitte has everything you need to excel and have fun
- Monthly fitness bonus - pick the activity that suits you, from Urban Sports Club, to covering your gym membership
- Company holidays
- Learning budget
- Relocation support
- 30 days holiday
- Fun social events - From BBQ's and movie nights to team lunches, plus Friday dinner and drinks (we also have a team event budget you can use to buy games or sports equipment to make working here even more fun)
Company HQ
Mitte, Berlin, Germany
Leadership
Guillaume Verlinden
(CEO/MD (Not Founder))Investor and Advisor at Revolt Games. Previously VP of Product at Tilting Point and Social Point, and Manager at Accenture.
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