Quality Assurance Associate, Hinge Health

• 2-4 years of experience in QA, marketing operations, or campaign execution troubleshooting
• Experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Understanding of email, SMS, push, and in-app messaging automation workflows
• Previous experience in diagnosing and troubleshooting marketing campaign execution issues
• Familiarity with segmentation logic, audience targeting, and personalization strategies
• Ability to analyze campaign performance data using Google Sheets, Looker, or Mode Analytics
• Cross-functional collaboration skills, working with marketing, CRM, and analytics teams

Desirable

• We are seeking a Growth Marketing QA Analyst to join our Growth Marketing Operations (GROMO) team
• This role is ideal for someone who excels in troubleshooting live marketing issues, performing root cause analysis, and improving quality assurance processes
• The primary focus will be on identifying, diagnosing, and resolving active marketing campaign issues across multiple channels, including email, SMS, push, and in-app messaging
• You will collaborate closely with marketing, CRM, and data teams to investigate failures, document findings, and implement solutions that improve campaign execution and prevent future issues
• Act as the first responder for active marketing campaign issues, identifying root causes and troubleshooting failures
• Investigate segmentation mismatches, automation logic errors, and campaign execution failures using platform logs, campaign reports, and analytics tools
• Collaborate with marketing operations, CRM, and data teams to resolve ongoing campaign execution issues efficiently
• Validate webhook integrations, API connections, and cross-channel marketing triggers as needed
• Track recurring issues and work with stakeholders to develop and implement process improvements that reduce errors
• Ensure audience segmentation accuracy and data integrity before and after campaign deployment
• Analyze campaign performance data using Google Sheets, Looker, or Mode Analytics to detect patterns in failures
• Verify tracking parameters (UTMs, attribution tags) and investigate attribution discrepancies
• Perform post-mortem analysis on campaign issues, documenting findings and recommending improvements